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PRIMARY HEALTH CHOICE, INC.
NPI 1609182575
Community/Behavioral Health in Lumberton, NC

Active since August 30, 2010
4701 FAYETTEVILLE RD, LUMBERTON, NC 28358(910) 738-3939(910) 738-9799 Get Directions Write a Review

NPPES record last updated: September 15, 2025. Verified against the NPPES registry weekly; last sync: November 01, 2026.

Record update history: Sep 15, 2025, Aug 15, 2024, Jul 17, 2024 and 14 more (17 updates tracked since 2018).

About Primary Health Choice, Inc. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

PRIMARY HEALTH CHOICE, INC. (NPI 1609182575) is a healthcare organization registered as a community/behavioral health in Lumberton, North Carolina and active in the NPI registry since August 2010. The organization maintains 36 additional practice locations and lists Ashley Locklear, Cfo, as its authorized official.

NPPES Registry Identity

NPI1609182575
Entity TypeOrganization
Primary Taxonomy251S00000X
Legal Business NamePRIMARY HEALTH CHOICE, INC.
Location Address4701 FAYETTEVILLE RDLumberton, NC 28358-2697
Mailing AddressPo Box 159Saint Pauls, NC 28384-0159
Phone(910) 738-3939
Fax(910) 738-9799
Organization SubpartNo
Authorized OfficialAshley LocklearCfo · (910) 865-3500
Enumeration DateAugust 30, 2010
Last NPPES UpdateSeptember 15, 202517 updates tracked since enumeration
NPPES CertifiedSeptember 15, 2025
✔ NPI 1609182575 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 4

★ Primary SpecialtyCommunity/Behavioral HealthAgencies
Taxonomy Code251S00000X
Definition
A private or public agency usually under local government jurisdiction, responsible for assuring the delivery of community based mental health, intellectual disabilities, substance abuse and/or behavioral health services to individuals with those disabilities. Services may range from companion care, respite, transportation, community integration, crisis intervention and stabilization, supported employment, day support, prevocational services, residential support, therapeutic and supportive consultation, environmental modifications, intensive in-home therapy and day treatment, in addition to traditional mental health and behavioral treatment.
Also ListedCounselor · Addiction (Substance Use Disorder)Taxonomy 101YA0400X
Also ListedSocial Worker · ClinicalTaxonomy 1041C0700X
Also ListedNurse Practitioner · Psychiatric/Mental HealthTaxonomy 363LP0808X
4701 FAYETTEVILLE RD, Lumberton, NC 28358
Open in Google Maps ↗

Secondary Practice Locations 36

Location 12509 Battleground Ave Ste CGreensboro, NC 27408-1929 · Phone (336) 285-7715 · Fax (336) 291-8244
Location 21148 S Church StBurlington, NC 27215-5066 · Phone (336) 639-7947 · Fax (336) 639-7948
Location 3817 S Fayetteville St Ste CAsheboro, NC 27203-6489 · Phone (336) 628-4125 · Fax (336) 628-4139
Location 4101 N Main StTarboro, NC 27886-5005 · Phone (252) 563-5251 · Fax (252) 563-5252
Location 51011 S Pollock StSelma, NC 27576-2931 · Phone (919) 634-9696 · Fax (919) 351-0062
Location 6621 E Broad AveRockingham, NC 28379-3758 · Phone (910) 434-7180 · Fax (910) 434-7181
Location 7100 Memory PlzWhiteville, NC 28472-2640 · Phone (910) 642-9900 · Fax (910) 642-9905
Location 82025 Morganton Blvd SW Unit A2Lenoir, NC 28645-5179 · Phone (828) 759-9444 · Fax (828) 759-9445
Location 9110 Vandiver DrLincolnton, NC 28092-0911 · Phone (704) 240-4455 · Fax (704) 240-4453
Location 10421 Statesville Blvd Ste 106Salisbury, NC 28144-2317 · Phone (704) 870-8054 · Fax (704) 870-8057
Location 112300 N Herritage St Ste CKinston, NC 28501-1652 · Phone (252) 643-2535 · Fax (252) 643-2536
Location 123217 Friendly RdFayetteville, NC 28304-3406 · Phone (910) 339-0963 · Fax (910) 339-0965
Location 131595 E Garrison Blvd Ste BGastonia, NC 28054-5150 · Phone (704) 691-7189 · Fax (704) 691-7188
Location 14622 W Roosevelt Blvd Ste AMonroe, NC 28110-3405 · Phone (980) 210-3725 · Fax (980) 210-3782
Location 15102 Elizabeth St Ste CJacksonville, NC 28540-5679 · Phone (833) 742-4473
Location 166300 E Independence Blvd Ste BCharlotte, NC 28212-6992 · Phone (704) 910-0206 · Fax (704) 910-0208
Location 17505 S Lafayette St Ste AShelby, NC 28150-5838 · Phone (704) 466-3031 · Fax (704) 466-3034
Location 18227 E 4th AveRed Springs, NC 28377-1603 · Phone (910) 359-0021 · Fax (910) 359-0024
Location 19701 E Ash StGoldsboro, NC 27530-3801 · Phone (919) 705-5955 · Fax (919) 705-5966
Location 203358B Airport Blvd NWWilson, NC 27896-8813 · Phone (252) 234-7200 · Fax (252) 234-7210
Location 21505 Atkinson StLaurinburg, NC 28352-3715 · Phone (910) 361-4936 · Fax (910) 506-4542
Location 221518 S Horner BlvdSanford, NC 27330-5632 · Phone (919) 774-7044 · Fax (919) 774-7047
Location 23801 S Main StLaurinburg, NC 28352-4724 · Phone (910) 277-0001 · Fax (910) 277-0002
Location 24727 S Broadway StForest City, NC 28043-4333 · Phone (828) 305-7512 · Fax (828) 305-7518
Location 25219 W Broad StSaint Pauls, NC 28384-1533 · Phone (910) 865-3500 · Fax (910) 865-3874
Location 26302 N Main St, Ste 2Kenansville, NC 28349-8982 · Phone (910) 296-1200 · Fax (910) 296-1210
Location 272950 W Broad StElizabethtown, NC 28337-7137 · Phone (910) 862-3040 · Fax (910) 862-3051
Location 28755 S Main StRaeford, NC 28376-3238 · Phone (910) 875-1485 · Fax (910) 875-1567
Location 293705 Sunset AveRocky Mount, NC 27804-3327 · Phone (252) 443-2748 · Fax (252) 443-2681
Location 30509 W Broad StDunn, NC 28334-4809 · Phone (910) 230-3760 · Fax (910) 230-3761
Location 311922 S Martin Luther King Jr Dr Ste 27Winston Salem, NC 27107-1361 · Phone (336) 464-3128 · Fax (910) 865-3874
Location 32214 E Arlington Blvd Ste BGreenville, NC 27858-5023 · Phone (252) 565-8025 · Fax (252) 565-8026
Location 331154A E Caswell StWadesboro, NC 28170-2376 · Phone (980) 278-8080 · Fax (980) 278-8104
Location 3420 W 5th Ave Unit 4Lexington, NC 27292-3224 · Phone (336) 300-7135 · Fax (336) 300-7136
Location 35208 Union Chapel Rd Ste DPembroke, NC 28372-7419 · Phone (910) 668-1625 · Fax (910) 668-1626
Location 36421 Warsaw RdClinton, NC 28328-3550 · Phone (910) 590-3177 · Fax (910) 590-3180

Other Identifiers 28

Medicaid5921147NC
Medicaid6008845NC
Medicaid5906542NC
Medicaid5912446NC
Medicaid5919191NC
Medicaid5919214NC
Medicaid5922035NC
Medicaid8301851HNC
Medicaid8703060NC
Medicaid8301851GNC
Medicaid6008773NC
Medicaid3410063NC
Medicaid6008618NC
Medicaid6008848NC
Medicaid6008325NC
Medicaid8300600HNC
Medicaid8303235GNC
Medicaid6005252NC
Medicaid6006778NC
Medicaid6006974NC
Medicaid6008059NC
Medicaid8303235RNC
Medicaid5918940NC
Medicaid6006729NC
Medicaid6008617NC
Medicaid8300601GNC
Medicaid8302374HNC
Medicaid8302178HNC

Group Practice 1

Group TaxonomyThis provider is a business group of one or more individual practitioners, who practice with different areas of specialization.193200000X MULTI-SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Blue Cross and Blue Shield of NC.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Primary Health Choice, Inc. is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

4

Medicare enrollment records show 4 clinicians reassign Medicare billing to Primary Health Choice, Inc., which bills Medicare for the services they deliver. Of these, 1 practice at this address. They are listed nearest first.

Clinicians, nearest first (4)

Laurie Kaufmann
Clinical Social Worker
NPI 1942545850
4701 FAYETTEVILLE RD
Lumberton, NC 28358
(910) 738-3939
✔ PECOSSame address
Ella Lynch, FNP-C, PMHNP-BC
Nurse Practitioner
NPI 1184611139
773 OLD MAIN RD
Pembroke, NC 28372
(910) 775-9201
✔ PECOS✔ Accepts Medicare12 mi
Leah Lewis, MSW, LCSW-A
Clinical Social Worker
NPI 1194219444
603 PECAN LN
Whiteville, NC 28472
(910) 640-1400
✔ PECOS✔ Accepts Medicare28 mi
Tanya Goodwin, PSYD
Clinical Psychologist
NPI 1184052953
289 OLMSTED BLVD
Pinehurst, NC 28374
(910) 295-6007
✔ PECOS47 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Primary Health Choice, Inc.'s NPI number?

The NPI number for Primary Health Choice, Inc. is 1609182575. It was assigned to this organization in the NPPES registry on August 30, 2010.

Where is Primary Health Choice, Inc. located?

Primary Health Choice, Inc. is located at 4701 Fayetteville Rd, Lumberton, NC 28358. The listed phone number is (910) 738-3939.

What is Primary Health Choice, Inc.'s specialty?

The primary specialty registered for this NPI is Community/Behavioral Health with taxonomy code 251S00000X.

Is Primary Health Choice, Inc. enrolled in Medicare?

Yes. Primary Health Choice, Inc. is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Primary Health Choice, Inc.?

According to the CMS Revalidation Reassignment List (October 2026 release), 4 clinicians reassign their Medicare billing to Primary Health Choice, Inc., in Clinical Psychologist, Clinical Social Worker and Nurse Practitioner. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Of these, 1 practice at this address. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Primary Health Choice, Inc. accept?

Health plans from Blue Cross and Blue Shield of NC list Primary Health Choice, Inc. as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Primary Health Choice, Inc. was last updated on September 15, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 13 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.