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MELISSA L ROWLEY WHNP
NPI 1568447498
Nurse Practitioner - Women's Health in Panama City, FL

Active since December 14, 2005PECOS EnrolledAccepts Medicare Assignment
103 E 23RD ST, PANAMA CITY, FL 32405(850) 769-0338(850) 640-2195 Get Directions Write a Review

NPPES record last updated: January 28, 2025. Verified against the NPPES registry weekly; last sync: October 25, 2026.

Record update history: Dec 12, 2022, Jan 17, 2017, Jan 6, 2017 (3 updates tracked since 2017).

About Melissa L Rowley Whnp NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

MELISSA L ROWLEY WHNP (NPI 1568447498) is an individual women's health provider in Panama City, Florida, licensed in Florida (APRN11037029) and active in the NPI registry since December 2005. She is enrolled in Medicare PECOS, is affiliated with Sacred Heart Hospital On The Emerald Coast, and is a graduate of Other (2000).

NPPES Registry Identity

NPI1568447498
Entity TypeIndividualFemale
Primary Taxonomy363LW0102X
Provider Legal NameMELISSA L ROWLEYCredential: WHNP
Location Address103 E 23RD STPanama City, FL 32405-4501
Mailing Address103 E 23rd StPanama City, FL 32405-4501 · (850) 769-0338 · Fax (850) 640-2195
Phone(850) 769-0338
Fax(850) 640-2195
Sole ProprietorNo
Medical School CMSOtherGraduated 2000
Enumeration DateDecember 14, 2005
Last NPPES UpdateJanuary 28, 20253 updates tracked since enumeration
NPPES CertifiedJanuary 28, 2025
✔ NPI 1568447498 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyNurse Practitioner · Women's HealthPhysician Assistants & Advanced Practice Nursing Providers
Taxonomy Code363LW0102X
License✔ Licensed in FL · APRN11037029
103 E 23RD ST, Panama City, FL 32405
Open in Google Maps ↗

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Ambetter from Superior HealthPlan, Ambetter Health, Ambetter of Alabama and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Melissa L Rowley Whnp is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID8921186081
PECOS Enrollment IDI20250204002394
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency✔ Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignments

2

Medicare enrollment records show Melissa Rowley reassigns Medicare billing to 2 organizations. Each organization bills Medicare for the services this provider delivers there; the nearest is listed first.

Florida Woman Care, LLC
244 mi
Obstetrics & Gynecology
4010 W BOY SCOUT BLVD STE 500
Tampa, FL 33607
  • Reassigned Medicare billing, Florida enrollment
  • 802 clinicians in this Medicare group
NPI 1386823243 (561) 300-2410
Health Care Partners Of South Carolina, Inc.
442 mi
Federally Qualified Health Center (FQHC)
123 EAST BROADWAY STREET
Johnsonville, SC 29555
  • Reassigned Medicare billing, South Carolina enrollment
  • 39 clinicians in this Medicare group
NPI 1639255631 (843) 386-3573

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Hospital Affiliations CMS Care Compare

Hospitals where this provider delivers care, identified from recent Medicare claims and place-of-service records.

Sacred Heart Hospital On The Emerald Coast

Acute Care Hospitals · Miramar Beach, FL
5/5 CMS rating
OwnershipVoluntary non-profit - Other
CMS Certification Number100292
Location7800 Us Hwy 98 WMiramar Beach, FL 32550 · Walton County
Emergency services Birthing friendly

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 32405 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$87.62 typical visit price
range $56.00 – $171.84
Typical copayment $21.90 (range $14.00 – $42.96)
Most-billed visit code 99203
Established Patient
$99.16 typical visit price
range $17.57 – $139.16
Typical copayment $24.79 (range $4.39 – $34.79)
Most-billed visit code 99214
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 20

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

KIMBERLY MCCONNELL CNM
Advanced Practice Midwife
103 E 23RD ST
PANAMA CITY, FL 32405
Bay County (850) 769-0338
DR. HENRY B BRELAND M.D.
Obstetrics & Gynecology (Obstetrics)
103 E 23RD ST
PANAMA CITY, FL 32405
Bay County (850) 769-0338
KELLY H SHAY MD
Obstetrics & Gynecology
103 E 23RD ST
PANAMA CITY, FL 32405
Bay County (850) 769-0338
DR. SHAWN BROOKING CNM
Advanced Practice Midwife
103 E 23RD ST
PANAMA CITY, FL 32405
Bay County (850) 769-0338
JACOB ANDREW MARTIN MD
Obstetrics & Gynecology
103 E 23RD ST
PANAMA CITY, FL 32405
Bay County (850) 769-0338
DR. KIMBERLY W BAIN MD
Obstetrics & Gynecology
103 E 23RD ST
PANAMA CITY, FL 32405
Bay County (850) 769-0338
SURGICAL ASSISTANTS OF NW FLORIDA, LLC
Obstetrics & Gynecology
103 E 23RD ST
PANAMA CITY, FL 32405
Bay County (850) 769-0338
DR. NATALIE SCOTT WRIGHT MD
Obstetrics & Gynecology
103 E 23RD ST
PANAMA CITY, FL 32405
Bay County (850) 769-0338

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Melissa Rowley's NPI number?

The NPI number for Melissa Rowley is 1568447498. It was assigned to this individual provider in the NPPES registry on December 14, 2005.

Where is Melissa Rowley located?

Melissa Rowley practices at 103 E 23rd St, Panama City, FL 32405. The listed phone number is (850) 769-0338.

What is Melissa Rowley's specialty?

The primary specialty registered for this NPI is Nurse Practitioner, specializing in Women's Health, with taxonomy code 363LW0102X.

Is Melissa Rowley enrolled in Medicare?

Yes. Melissa Rowley is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

Which organizations bill Medicare for Melissa Rowley's services?

According to the CMS Revalidation Reassignment List (October 2026 release), Melissa Rowley reassigns Medicare benefits to 2 organizations: Florida Woman Care, LLC (Tampa, FL) and Health Care Partners Of South Carolina, Inc. (Johnsonville, SC). Each reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for Melissa Rowley's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.

What insurance does Melissa Rowley accept?

Health plans from Ambetter Health, Ambetter from Superior HealthPlan, Ambetter of Alabama, Cigna HealthCare of Florida, Inc. and Cigna Healthcare and 3 other insurers list Melissa Rowley as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

Is Melissa Rowley affiliated with any hospitals?

According to CMS data, Melissa Rowley is affiliated with Sacred Heart Hospital On The Emerald Coast.

When was this NPI record last updated?

The NPPES record for Melissa Rowley was last updated on January 28, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 20 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.