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Recently Updated NPI Information — some details in this NPI profile have been updated in the NPI registry within the last 60 days.

SIMPLY INNOVATIVE BEHAVIOR ANALYSIS PLLC
NPI 1558116244
Early Intervention Provider Agency in Smithtown, NY

Active since April 17, 2024
10 NEW MILL RD, SMITHTOWN, NY 11787(631) 352-2651 Get Directions Write a Review

NPPES record last updated: July 14, 2026. Verified against the NPPES registry weekly; last sync: August 09, 2026.

Record update history: Jul 14, 2026, Sep 8, 2025, Jul 8, 2025 and 1 more (4 updates tracked since 2024).

About Simply Innovative Behavior Analysis Pllc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

SIMPLY INNOVATIVE BEHAVIOR ANALYSIS PLLC (NPI 1558116244), doing business as Simply Innovative Therapies, is a healthcare organization registered as an early intervention provider agency in Smithtown, New York and active in the NPI registry since April 2024. The organization lists Jennifer Massaro, Chief Executive Officer, as its authorized official.

NPPES Registry Identity

NPI1558116244
Entity TypeOrganization
Primary Taxonomy252Y00000X
Legal Business NameSIMPLY INNOVATIVE BEHAVIOR ANALYSIS PLLC
Location Address10 NEW MILL RDSmithtown, NY 11787-3324
Mailing AddressPo Box 236Smithtown, NY 11787-0236 · (631) 352-2651
Phone(631) 352-2651
Organization SubpartNo
Authorized OfficialJennifer MassaroChief Executive Officer · (631) 741-4790
Enumeration DateApril 17, 2024
Last NPPES UpdateJuly 14, 20264 updates tracked since enumeration
NPPES CertifiedJuly 14, 2026
✔ NPI 1558116244 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 3

★ Primary SpecialtyEarly Intervention Provider AgencyAgencies
Taxonomy Code252Y00000X
Definition
Early intervention services are an effective way to address the needs of infants and toddlers who have developmental delays or disabilities. The services are made available through a federal law known as the Individuals with Disabilities Education Act (IDEA). IDEA provides states and territories with specific requirements for providing early intervention services to infants and toddlers with special needs. In turn, each state and territory develops its own policies for carrying out IDEA and its requirements. Broadly speaking, early intervention services are special services for eligible infants and toddlers and their families. These services are designed to identify and meet children's needs in five developmental areas. These areas are: physical development, cognitive development, communication, social or emotional development, and adaptive development.
Also ListedBehavior AnalystTaxonomy 103K00000X
Also ListedCase ManagementTaxonomy 251B00000X
10 NEW MILL RD, Smithtown, NY 11787
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Other Names 1

Doing Business AsSimply Innovative Therapies

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Other Providers at the Same Location NPPES

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

JENNIFER MASSARO MSED
Specialist
10 NEW MILL RD
SMITHTOWN, NY 11787
Suffolk County (631) 741-4790

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Simply Innovative Behavior Analysis PLLC's NPI number?

The NPI number for Simply Innovative Behavior Analysis PLLC is 1558116244. It was assigned to this organization in the NPPES registry on April 17, 2024. The provider is doing business as Simply Innovative Therapies.

Where is Simply Innovative Behavior Analysis PLLC located?

Simply Innovative Behavior Analysis PLLC is located at 10 New Mill Rd, Smithtown, NY 11787. The listed phone number is (631) 352-2651.

What is Simply Innovative Behavior Analysis PLLC's specialty?

The primary specialty registered for this NPI is Early Intervention Provider Agency with taxonomy code 252Y00000X.

When was this NPI record last updated?

The NPPES record for Simply Innovative Behavior Analysis PLLC was last updated on July 14, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 28 days ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.