Recently Updated NPI Information — some details in this NPI profile have been updated in the NPI registry within the last 60 days.

OBSERVATION ASSOCIATES OF THE UNIVERSITY OF ROCHESTER
NPI 1518908433
Clinic/Center - Multi-Specialty in Rochester, NY

Active since June 10, 2006
601 ELMWOOD AVE, ROCHESTER, NY 14642(585) 758-7650(585) 473-3516 Get Directions Write a Review

NPPES record last updated: October 29, 2026. Verified against the NPPES registry weekly; last sync: November 08, 2026.

Record update history: Oct 29, 2026, Sep 9, 2022, Aug 11, 2022 (3 updates tracked since 2022).

About Observation Associates Of The University Of Rochester NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

OBSERVATION ASSOCIATES OF THE UNIVERSITY OF ROCHESTER (NPI 1518908433) is a healthcare organization registered as a multi-specialty in Rochester, New York and active in the NPI registry since June 2006. The organization lists Jill M Hetterich, Senior Director Finance Urmfg, as its authorized official.

NPPES Registry Identity

NPI1518908433
Entity TypeOrganization
Primary Taxonomy261QM1300X
Legal Business NameOBSERVATION ASSOCIATES OF THE UNIVERSITY OF ROCHESTER
Location Address601 ELMWOOD AVERochester, NY 14642-0001
Mailing Address601 Elmwood Ave, Box 655Rochester, NY 14642-0001 · (585) 341-3015 · Fax (585) 473-3516
Fax(585) 473-3516
Organization SubpartNo
Authorized OfficialJill M HetterichSenior Director Finance Urmfg · (585) 748-3144
Enumeration DateJune 10, 2006
Last NPPES UpdateOctober 29, 20263 updates tracked since enumeration
NPPES CertifiedOctober 29, 2026
✔ NPI 1518908433 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyClinic/Center · Multi-SpecialtyAmbulatory Health Care Facilities
Taxonomy Code261QM1300X
601 ELMWOOD AVE, Rochester, NY 14642

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Observation Associates Of The University Of Rochester is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

124

Medicare enrollment records show 124 clinicians reassign Medicare billing to Observation Associates Of The University Of Rochester, which bills Medicare for the services they deliver. Of these, 5 practice at this address and 104 within 10 miles. Listed here are the 20 practicing nearest to this location.

Clinicians by Medicare Specialty 7

Emergency Medicine68
Nurse Practitioner38
Internal Medicine11
Family Practice4
Critical Care (Intensivists)1
Medical Toxicology1
Pediatric Medicine1

Nearest to this location (20)

See all 124
Nurse Practitioner
NPI 1871183657
601 ELMWOOD AVE
Rochester, NY 14642
(585) 275-2100
✔ PECOSSame address
Emergency Medicine
NPI 1083234009
601 ELMWOOD AVE
Rochester, NY 14642
(585) 463-2940
✔ PECOS✔ Accepts MedicareSame address
Emergency Medicine
NPI 1831755396
601 ELMWOOD AVE
Rochester, NY 14642
(585) 275-4551
✔ PECOS✔ Accepts MedicareSame address
Nurse Practitioner
NPI 1548782808
601 ELMWOOD AVE
Rochester, NY 14642
(585) 275-2100
✔ PECOS✔ Accepts MedicareSame address
Medical Toxicology
NPI 1467566398
601 ELMWOOD AVE BOX 655
Rochester, NY 14642
(585) 275-9555
✔ PECOSSame address
Emergency Medicine
NPI 1477534923
601 ELMWOOD AVE BOX 655 UNIVERSITY OF ROCHESTER MEDICAL CENTER
Rochester, NY 14642
(585) 273-3863
✔ PECOS✔ Accepts Medicare0.1 mi
Emergency Medicine
NPI 1942599337
601 ELMWOOD AVE BOX 655
Rochester, NY 14642
(585) 463-2940
✔ PECOS✔ Accepts Medicare0.1 mi
Emergency Medicine
NPI 1447789565
601 ELMWOOD AVE
Rochester, NY 14642
(585) 275-9555
✔ PECOS✔ Accepts Medicare0.1 mi
Emergency Medicine
NPI 1184162331
601 ELMWOOD AVE BOX 655
Rochester, NY 14642
(585) 463-2940
✔ PECOS0.1 mi
Nurse Practitioner
NPI 1326497090
601 ELMWOOD AVE
Rochester, NY 14642
(585) 275-3676
✔ PECOS✔ Accepts Medicare0.1 mi
Emergency Medicine
NPI 1144753583
601 ELMWOOD AVE
Rochester, NY 14642
(585) 275-9555
✔ PECOS✔ Accepts Medicare0.1 mi
Internal Medicine
NPI 1043232424
601 ELMWOOD AVE BOX 655
Rochester, NY 14642
(585) 341-3015
✔ PECOS0.1 mi
Nurse Practitioner
NPI 1063504777
601 ELMWOOD AVE BOX 655
Rochester, NY 14642
(585) 275-9555
✔ PECOS✔ Accepts Medicare0.1 mi
Critical Care (Intensivists)
NPI 1962609024
601 ELMWOOD AVE
Rochester, NY 14642
(585) 276-5384
✔ PECOS✔ Accepts Medicare0.1 mi
Nurse Practitioner
NPI 1588186381
601 ELMWOOD AVE
Rochester, NY 14642
(585) 275-2100
✔ PECOS✔ Accepts Medicare0.1 mi
Nurse Practitioner
NPI 1407865801
601 ELMWOOD AVE BOX 655
Rochester, NY 14642
(585) 275-9555
✔ PECOS✔ Accepts Medicare0.1 mi
Internal Medicine
NPI 1518587716
601 ELMWOOD AVE AC-5 GENERAL MEDICINE CLINIC 696
Rochester, NY 14642
(585) 275-8459
✔ PECOS✔ Accepts Medicare0.1 mi
Internal Medicine
NPI 1982832119
601 ELMWOOD AVE
Rochester, NY 14642
(585) 275-4912
✔ PECOS✔ Accepts Medicare0.1 mi
Internal Medicine
NPI 1235626391
601 ELMWOOD AVE
Rochester, NY 14642
(585) 275-4912
✔ PECOS✔ Accepts Medicare0.1 mi
Pediatric Medicine
NPI 1346776028
601 ELMWOOD AVE
Rochester, NY 14642
(585) 275-6918
✔ PECOS0.1 mi
See all 124 clinicians

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Observation Associates Of The University Of Rochester's NPI number?

The NPI number for Observation Associates Of The University Of Rochester is 1518908433. It was assigned to this organization in the NPPES registry on June 10, 2006.

Where is Observation Associates Of The University Of Rochester located?

Observation Associates Of The University Of Rochester is located at 601 Elmwood Ave, Rochester, NY 14642. The listed phone number is (585) 758-7650.

What is Observation Associates Of The University Of Rochester's specialty?

The primary specialty registered for this NPI is Clinic/Center, specializing in Multi-Specialty, with taxonomy code 261QM1300X.

Is Observation Associates Of The University Of Rochester enrolled in Medicare?

Yes. Observation Associates Of The University Of Rochester is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Observation Associates Of The University Of Rochester?

According to the CMS Revalidation Reassignment List (October 2026 release), 124 clinicians in 7 Medicare specialties reassign their Medicare billing to Observation Associates Of The University Of Rochester. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. The largest specialties are Emergency Medicine (68), Nurse Practitioner (38) and Internal Medicine (11). Of these, 5 practice at this address and 104 within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

When was this NPI record last updated?

The NPPES record for Observation Associates Of The University Of Rochester was last updated on October 29, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 16 days ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.