1. Home
  2. Directory
  3. California
  4. North Hollywood
  5. Community Behavioral Health
  6. NPI Profile

PENNY LANE CENTERS
NPI 1447597489
Community/Behavioral Health in North Hollywood, CA

Active since January 10, 2013
10526 DUBNOFF WAY, NORTH HOLLYWOOD, CA 91606(818) 755-4950(818) 752-0783 Get Directions Write a Review

NPPES record last updated: November 16, 2016. Verified against the NPPES registry weekly; last sync: November 01, 2026.

Record update history: Nov 16, 2016, Feb 18, 2016 (2 updates tracked since 2016).

About Penny Lane Centers NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

PENNY LANE CENTERS (NPI 1447597489) is a healthcare organization registered as a community/behavioral health in North Hollywood, California and active in the NPI registry since January 2013. The organization lists Rosana La Fianza, Director Of Clinic Operations, as its authorized official.

NPPES Registry Identity

NPI1447597489
Entity TypeOrganization
Primary Taxonomy251S00000X
Legal Business NamePENNY LANE CENTERS
Location Address10526 DUBNOFF WAYNorth Hollywood, CA 91606-3921
Mailing Address15305 Rayen StNorth Hills, CA 91343-5117 · (818) 892-3423 · Fax (818) 892-3574
Phone(818) 755-4950
Fax(818) 752-0783
Organization SubpartNo
Authorized OfficialRosana La FianzaDirector Of Clinic Operations · (818) 892-3423
Enumeration DateJanuary 10, 2013
Last NPPES UpdateNovember 16, 20162 updates tracked since enumeration
✔ NPI 1447597489 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyCommunity/Behavioral HealthAgencies
Taxonomy Code251S00000X
Definition
A private or public agency usually under local government jurisdiction, responsible for assuring the delivery of community based mental health, intellectual disabilities, substance abuse and/or behavioral health services to individuals with those disabilities. Services may range from companion care, respite, transportation, community integration, crisis intervention and stabilization, supported employment, day support, prevocational services, residential support, therapeutic and supportive consultation, environmental modifications, intensive in-home therapy and day treatment, in addition to traditional mental health and behavioral treatment.
10526 DUBNOFF WAY, North Hollywood, CA 91606
Open in Google Maps ↗

Other Names 1

Doing Business AsPenny Lane Centers

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Penny Lane Centers is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

Medicare enrollment records show 1 clinician reassigns Medicare billing to Penny Lane Centers, which bills Medicare for the services this clinician delivers.

Clinician (1)

Daniel Grosz, MD
Psychiatry
NPI 1831200591
16661 VENTURA BLVD SUITE 603
Encino, CA 91436
(818) 386-0500
✔ PECOS8.0 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Penny Lane Centers's NPI number?

The NPI number for Penny Lane Centers is 1447597489. It was assigned to this organization in the NPPES registry on January 10, 2013.

Where is Penny Lane Centers located?

Penny Lane Centers is located at 10526 Dubnoff Way, North Hollywood, CA 91606. The listed phone number is (818) 755-4950.

What is Penny Lane Centers's specialty?

The primary specialty registered for this NPI is Community/Behavioral Health with taxonomy code 251S00000X.

Is Penny Lane Centers enrolled in Medicare?

Yes. Penny Lane Centers is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Penny Lane Centers?

According to the CMS Revalidation Reassignment List (October 2026 release), 1 clinician (Psychiatry) reassigns their Medicare billing to Penny Lane Centers. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

When was this NPI record last updated?

The NPPES record for Penny Lane Centers was last updated on November 16, 2016. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 9 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.