LENSCRAFTERS #296
NPI 1427102441
Eyewear Supplier in Madison, WI

Active since January 23, 2007
29 E TOWNE MALL, MADISON, WI 53704(608) 246-0308 Get Directions Write a Review

NPPES record last updated: September 25, 2019. Verified against the NPPES registry weekly; last sync: October 18, 2026.

Record update history: Sep 25, 2019, Jul 9, 2019 (2 updates tracked since 2019).

About Lenscrafters #296 NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

LENSCRAFTERS #296 (NPI 1427102441) is a healthcare organization registered as an eyewear supplier in Madison, Wisconsin and active in the NPI registry since January 2007. The organization lists Emilia Flamini, Cfo, North America, as its authorized official.

NPPES Registry Identity

NPI1427102441
Entity TypeOrganization
Primary Taxonomy332H00000X
Legal Business NameLUXOTTICA OF AMERICA INC.
Location Address29 E TOWNE MALLMadison, WI 53704-3711
Mailing Address4000 Luxottica Pl, Attn Medicare DeptMason, OH 45040-8114 · (608) 246-0308
Organization SubpartNo
Authorized OfficialEmilia FlaminiCfo, North America · (513) 765-6623
Enumeration DateJanuary 23, 2007
Last NPPES UpdateSeptember 25, 20192 updates tracked since enumeration
✔ NPI 1427102441 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyEyewear SupplierSuppliers
Taxonomy Code332H00000X
Definition
An organization that provides spectacles, contact lenses, and other vision enhancement devices prescribed by an optometrist or ophthalmologist.
29 E TOWNE MALL, Madison, WI 53704

Other Names 1

Doing Business AsLenscrafters #296

Accepted Insurance

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Lenscrafters #296 is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

21

Medicare enrollment records show 21 clinicians reassign Medicare billing to Lenscrafters #296, which bills Medicare for the services they deliver. Of these, 1 practice at this address. Listed here are the 20 practicing nearest to this location.

Nearest to this location (20)

See all 21
Optometry
NPI 1255718003
29 E TOWNE MALL
Madison, WI 53704
(608) 246-0308
✔ PECOS✔ Accepts MedicareSame address
Optometry
NPI 1932943685
2520 MILTON AVE SPC 150
Janesville, WI 53545
(608) 757-2633
✔ PECOS32 mi
Optometry
NPI 1245222561
1010 N WASHINGTON ST
Janesville, WI 53548
(608) 741-6794
✔ PECOS✔ Accepts Medicare33 mi
Optometry
NPI 1104955616
2315 SILVERNAIL RD
Pewaukee, WI 53072
(262) 521-9383
✔ PECOS53 mi
Optometry
NPI 1821127309
N95W18161 APPLETON AVE 103 LENS CRAFTERS
Menomonee Falls, WI 53051
(262) 251-1378
✔ PECOS59 mi
Optometry
NPI 1902238116
1437 S MAIN ST
West Bend, WI 53095
(262) 334-1925
✔ PECOS60 mi
Optometry
NPI 1245069657
16970A W BLUEMOUND RD
Brookfield, WI 53005
(262) 784-8120
✔ PECOS60 mi
Optometry
NPI 1609205152
16970A W BLUEMOUND RD
Brookfield, WI 53005
(262) 784-8120
✔ PECOS60 mi
Optometry
NPI 1295527323
4850 S 74TH ST
Milwaukee, WI 53220
(414) 282-3200
✔ PECOS67 mi
Optometry
NPI 1992172951
4101 N 56TH ST
Milwaukee, WI 53216
(414) 447-9403
✔ PECOS67 mi
Optometry
NPI 1457339343
4850 S 74TH ST
Greenfield, WI 53220
(414) 282-3308
✔ PECOS67 mi
Optometry
NPI 1114369063
1210 12TH AVE
Grafton, WI 53024
(262) 377-6800
✔ PECOS70 mi
Optometry
NPI 1821153859
4000 N OAKLAND AVE
Shorewood, WI 53211
(414) 961-7700
✔ PECOS72 mi
Optometry
NPI 1205829942
1255 APPLETON RD
Menasha, WI 54952
(920) 722-6872
✔ PECOS88 mi
Optometry
NPI 1669755591
2229 S MEMORIAL PL
Sheboygan, WI 53081
(920) 458-9301
✔ PECOS90 mi
Optometry
NPI 1194873950
4155 N GALAXY DR STE 101
Appleton, WI 54913
(920) 993-0790
✔ PECOS93 mi
Optometry
NPI 1851344642
1901 CROOKS AVE STE C
Kaukauna, WI 54130
(920) 372-2555
✔ PECOS✔ Accepts Medicare94 mi
Optometry
NPI 1306943972
303 BAY PARK SQ SPACE 976
Green Bay, WI 54304
(920) 497-8399
✔ PECOS113 mi
Optometry
NPI 1184039539
2000 N NEIL ST
Champaign, IL 61820
(815) 821-3810
✔ PECOS213 mi
Optometry
NPI 1376278556
3902 13TH AVE S
Fargo, ND 58103
(701) 277-3140
✔ PECOS450 mi
See all 21 clinicians

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Medical Equipment Supplier Medicare DMEPOS

Medicare supplier enrollment and the product categories Lenscrafter #296 carries, from the Medicare DMEPOS supplier directory.

Lenscrafter #296

DMEPOS supplier · Madison, WIOperated by Luxottica Of America Inc
⋮

Does not accept Medicare assignment

Lenscrafter #296 has not agreed to accept the Medicare-approved amount as full payment for covered equipment and supplies. Medicare patients may be charged more than the Medicare-approved amount; confirm the expected cost with the supplier before ordering.

PTAN (Medicare Supplier Number)24547416
Medicare Participant SinceMarch 31, 2010
Supplier Location29 E Towne MallMadison, WI 53704
Supplier Specialties
Optician

Medicare Product Categories

Prosthetic Lenses: Conventional Eyeglasses
Conventional Eyeglasses
Product categories are from the Medicare DMEPOS supplier directory. Contact the supplier to confirm current availability of specific items.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Luxottica Of America Inc.'s NPI number?

The NPI number for Luxottica Of America Inc. is 1427102441. It was assigned to this organization in the NPPES registry on January 23, 2007. The provider is doing business as Lenscrafters #296.

Where is Luxottica Of America Inc. located?

Luxottica Of America Inc. is located at 29 E Towne Mall, Madison, WI 53704. The listed phone number is (608) 246-0308.

What is Luxottica Of America Inc.'s specialty?

The primary specialty registered for this NPI is Eyewear Supplier with taxonomy code 332H00000X.

Is Luxottica Of America Inc. enrolled in Medicare?

Yes. Luxottica Of America Inc. is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Luxottica Of America Inc.?

According to the CMS Revalidation Reassignment List (October 2026 release), 21 clinicians, all in Optometry, reassign their Medicare billing to Luxottica Of America Inc.. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Of these, 1 practice at this address. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Does Luxottica Of America Inc. accept Medicare assignment for medical equipment?

No. As a Medicare medical equipment supplier, Lenscrafter #296 does not accept Medicare assignment for equipment and supplies, so patients may be charged more than the Medicare-approved amount. Confirm the expected cost with the supplier before ordering.

What insurance does Luxottica Of America Inc. accept?

Health plans from Blue Cross and Blue Shield of Louisiana and HealthPartners list Luxottica Of America Inc. as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Luxottica Of America Inc. was last updated on September 25, 2019. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 7 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.