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HEALTHCARE ALTERNATIVES
NPI 1285337154
Family Medicine in Norfolk, VA

Active since March 22, 2023
400 W BRAMBLETON AVE STE 202, NORFOLK, VA 23510(757) 971-2944(757) 481-6175 Get Directions Write a Review

NPPES record last updated: June 13, 2025. Verified against the NPPES registry weekly; last sync: August 02, 2026.

Record update history: Jun 13, 2025, Mar 22, 2023 (2 updates tracked since 2023).

About Healthcare Alternatives NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

HEALTHCARE ALTERNATIVES (NPI 1285337154), doing business as Hcan, is a healthcare organization registered as a family medicine in Norfolk, Virginia and active in the NPI registry since March 2023. The organization lists Geoffrey Lee Moro, Administrator, as its authorized official.

NPPES Registry Identity

NPI1285337154
Entity TypeOrganization
Primary Taxonomy207Q00000X
Legal Business NameHEALTHCARE ALTERNATIVES
Location Address400 W BRAMBLETON AVE STE 202Norfolk, VA 23510-1115
Mailing AddressPo Box 7335Norfolk, VA 23509-0335 · (757) 971-2944 · Fax (757) 481-6175
Phone(757) 971-2944
Fax(757) 481-6175
Organization SubpartNo
Authorized OfficialGeoffrey Lee MoroAdministrator · (757) 962-7583
Enumeration DateMarch 22, 2023
Last NPPES UpdateJune 13, 20252 updates tracked since enumeration
NPPES CertifiedJune 13, 2025
✔ NPI 1285337154 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 4

★ Primary SpecialtyFamily MedicineAllopathic & Osteopathic Physicians
Taxonomy Code207Q00000X
Definition
Family Medicine is the medical specialty which is concerned with the total health care of the individual and the family. It is the specialty in breadth which integrates the biological, clinical, and behavioral sciences. The scope of family medicine is not limited by age, sex, organ system, or disease entity.
Also ListedOrthopaedic SurgeryTaxonomy 207X00000X
Also ListedPhysical Medicine & RehabilitationTaxonomy 208100000X
Also ListedPhysical TherapistTaxonomy 225100000X
400 W BRAMBLETON AVE STE 202, Norfolk, VA 23510
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Other Names 2

Doing Business AsHcan
Doing Business AsHealthcare Alternatives Network

Group Practice 1

Group TaxonomyThis provider is a business group of one or more individual practitioners, who practice with different areas of specialization.193200000X MULTI-SPECIALTY GROUP

Other Providers at the Same Location NPPES 2

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

MR. ROBERT J MAROON PT
Physical Therapist
400 W BRAMBLETON AVE STE 202
NORFOLK, VA 23510
Norfolk City (757) 623-0867
SAMUEL ISAAC LAWRENCE DPT
Physical Therapist
400 W BRAMBLETON AVE STE 202
NORFOLK, VA 23510
Norfolk City (757) 623-0867

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Healthcare Alternatives's NPI number?

The NPI number for Healthcare Alternatives is 1285337154. It was assigned to this organization in the NPPES registry on March 22, 2023. The provider is doing business as Hcan and Healthcare Alternatives Network.

Where is Healthcare Alternatives located?

Healthcare Alternatives is located at 400 W Brambleton Ave Ste 202, Norfolk, VA 23510. The listed phone number is (757) 971-2944.

What is Healthcare Alternatives's specialty?

The primary specialty registered for this NPI is Family Medicine with taxonomy code 207Q00000X.

When was this NPI record last updated?

The NPPES record for Healthcare Alternatives was last updated on June 13, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 13 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.