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REACHING YOUR POTENTIAL, LLC
NPI 1255661120
Behavior Analyst in Onalaska, WI

Active since December 28, 2009
1285 RUDY STREET, ONALASKA, WI 54650(718) 299-4668(715) 670-0775 Get Directions Write a Review

NPPES record last updated: June 5, 2025. Verified against the NPPES registry weekly; last sync: August 16, 2026.

Record update history: Jun 5, 2025, Nov 22, 2016 (2 updates tracked since 2016).

About Reaching Your Potential, Llc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

REACHING YOUR POTENTIAL, LLC (NPI 1255661120) is a healthcare organization registered as a behavior analyst in Onalaska, Wisconsin and active in the NPI registry since December 2009. The organization lists Tracey A Cowley, Co-owner, Behavior Analyst, as its authorized official.

NPPES Registry Identity

NPI1255661120
Entity TypeOrganization
Primary Taxonomy103K00000X
Legal Business NameREACHING YOUR POTENTIAL, LLC
Location Address1285 RUDY STREETOnalaska, WI 54650-8580
Mailing AddressW11191 Hagen LaneBlack River Falls, WI 54615-5994 · (715) 299-4668 · Fax (715) 670-0775
Phone(718) 299-4668
Fax(715) 670-0775
Organization SubpartNo
Authorized OfficialTracey A CowleyCo-owner, Behavior Analyst · (715) 299-4668
Enumeration DateDecember 28, 2009
Last NPPES UpdateJune 5, 20252 updates tracked since enumeration
✔ NPI 1255661120 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 3

★ Primary SpecialtyBehavior AnalystBehavioral Health & Social Service Providers
Taxonomy Code103K00000X
Definition
A behavior analyst is qualified by at least a master's degree and Behavior Analyst Certification Board certification and/or a state-issued credential (such as a license) to practice behavior analysis independently. Behavior analysts provide the required supervision to assistant behavior analysts and behavior technicians. A behavior analyst delivers services consistent with the dimensions of applied behavior analysis. Common services may include, but are not limited to, conducting behavioral assessments, analyzing data, writing and revising behavior-analytic treatment plans, training others to implement components of treatment plans, and overseeing implementation of treatment plans.
Also ListedPsychologistTaxonomy 103T00000X
Also ListedCommunity/Behavioral HealthTaxonomy 251S00000X · License 2328-57 (WI)
1285 RUDY STREET, Onalaska, WI 54650
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Other Identifiers 4

Other134-140WI · Licensures
OtherLP5638MN · Licensures
Medicaid39133600WI
Other2328-57WI · Licensures

Group Practice 1

Group TaxonomyThis provider is a business group of one or more individual practitioners, who practice with different areas of specialization.193200000X MULTI-SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Anthem Blue Cross and Blue Shield, Quartz, Security Health Plan.Insurance ›

Other Providers at the Same Location NPPES 2

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

DR. KAREN L CORONA-LONDRE PSYD, BCBA
Behavior Analyst
1285 RUDY STREET
ONALASKA, WI 54650
La Crosse County (715) 299-4668
TRACEY A COWLEY BCBA
Behavior Analyst
1285 RUDY STREET
ONALASKA, WI 54650
La Crosse County (715) 299-4668

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Reaching Your Potential, LLC's NPI number?

The NPI number for Reaching Your Potential, LLC is 1255661120. It was assigned to this organization in the NPPES registry on December 28, 2009.

Where is Reaching Your Potential, LLC located?

Reaching Your Potential, LLC is located at 1285 Rudy Street, Onalaska, WI 54650. The listed phone number is (718) 299-4668.

What is Reaching Your Potential, LLC's specialty?

The primary specialty registered for this NPI is Behavior Analyst with taxonomy code 103K00000X.

What insurance does Reaching Your Potential, LLC accept?

Health plans from Anthem Blue Cross and Blue Shield, Quartz and Security Health Plan list Reaching Your Potential, LLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Reaching Your Potential, LLC was last updated on June 5, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 14 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.