DR. JOHN SMYTHE RICH III MD
NPI 1245204791
Otolaryngology - Facial Plastic Surgery in Columbia, SC

Active since February 13, 2006PECOS EnrolledAccepts Medicare Assignment
1711 RICHLAND ST, COLUMBIA, SC 29201(803) 799-3223(803) 933-9460 Get Directions Write a Review

NPPES record last updated: September 1, 2021. Verified against the NPPES registry weekly; last sync: July 26, 2026.

About Dr. John Smythe Rich Iii Md NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

DR. JOHN SMYTHE RICH III MD (NPI 1245204791) is an individual facial plastic surgery provider in Columbia, South Carolina, licensed in South Carolina (14870) and active in the NPI registry since February 2006. He is enrolled in Medicare PECOS and is a graduate of Medical University Of South Carolina College Of Medicine (1984).

NPPES Registry Identity

NPI1245204791
Entity TypeIndividualMale
Primary Taxonomy207YS0123X
Provider Legal NameDR. JOHN SMYTHE RICH IIICredential: MD
Location Address1711 RICHLAND STColumbia, SC 29201-2635
Mailing Address1711 Richland StColumbia, SC 29201-2635 · (803) 799-3223 · Fax (803) 933-9460
Fax(803) 933-9460
Sole ProprietorYes
Medical School CMSMedical University Of South Carolina College Of MedicineGraduated 1984
Enumeration DateFebruary 13, 2006
Last NPPES UpdateSeptember 1, 2021
NPPES CertifiedSeptember 1, 2021
NPI 1245204791 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 2

Primary SpecialtyOtolaryngology · Facial Plastic SurgeryAllopathic & Osteopathic Physicians
Taxonomy Code207YS0123X
License Licensed in SC · 14870
Definition
An otolaryngologist who specializes in facial plastic surgery.
Also ListedOtolaryngologyTaxonomy 207Y00000X · License 14870 (SC)
1711 RICHLAND ST, Columbia, SC 29201

Other Names 1

Professional Name (2)Dr. Smythe Rich Md

Other Identifiers 1

Medicaid148708SC

Accepted Insurance

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, and ordering and referring status from the CMS PECOS system.

Medicare Enrollment Status

Enrolled in Medicare and accepts Medicare assignment

Dr. John Smythe Rich Iii Md is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID8325943780
PECOS Enrollment IDI20031201000029
Eligible to Order & Refer Part B Labs & Imaging Durable Medical Equipment Home Health Agency Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Areas of Expertise CMS Part B claims 3

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Injection, onabotulinumtoxina, 1 unit J0585
Onabotulinumtoxina, also known as Botox, is a medication injected into muscles. It's used to treat various conditions by blocking nerve activity in the muscles, causing a temporary reduction in muscle activity. The units refer to the dosage.
7,860 services21 patients
Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more 99214
This is a routine check-up for patients who have previously visited our clinic. It involves a comprehensive review of your health and any ongoing treatments. The consultation lasts between 30-39 minutes, allowing enough time to discuss any concerns.
59 services22 patients
Injection of chemical for paralysis of facial and neck nerve muscles on both sides of face 64615
This procedure involves injecting a chemical into specific facial and neck muscles, causing temporary paralysis. This helps reduce muscle activity and can alleviate certain medical conditions. Both sides of the face are treated for a balanced result.
52 services19 patients

Other Providers at the Same Location NPPES

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

Surgery (Plastic and Reconstructive Surgery)
1711 RICHLAND ST
COLUMBIA, SC 29201

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is John Rich's NPI number?

The NPI number for John Rich is 1245204791. It was assigned to this individual provider in the NPPES registry on February 13, 2006. The provider is also known as Dr. Smythe Rich MD.

Where is John Rich located?

John Rich practices at 1711 Richland St, Columbia, SC 29201. The listed phone number is (803) 799-3223.

What is John Rich's specialty?

The primary specialty registered for this NPI is Otolaryngology, specializing in Facial Plastic Surgery, with taxonomy code 207YS0123X.

Is John Rich enrolled in Medicare?

Yes. John Rich is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

What insurance does John Rich accept?

Health plans from BlueCross BlueShield of South Carolina and UnitedHealthcare list John Rich as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for John Rich was last updated on September 1, 2021. NPI Profile syncs with the weekly NPPES data releases published by CMS.