SHOPKO OPTICAL 4132
NPI 1215593603
Eyewear Supplier in Rice Lake, WI

Active since May 12, 2019
2304 S MAIN ST STE 9, RICE LAKE, WI 54868(715) 236-7906 Get Directions Write a Review

NPPES record last updated: November 29, 2024. Verified against the NPPES registry weekly; last sync: October 25, 2026.

Record update history: Dec 5, 2022, Sep 23, 2019, May 12, 2019 (3 updates tracked since 2019).

About Shopko Optical 4132 NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

SHOPKO OPTICAL 4132 (NPI 1215593603) is a healthcare organization registered as an eyewear supplier in Rice Lake, Wisconsin and active in the NPI registry since May 2019. The organization lists Russell Steinhorst, Evp & Cfo, as its authorized official.

NPPES Registry Identity

NPI1215593603
Entity TypeOrganization
Primary Taxonomy332H00000X
Legal Business NameSHOPTIKAL LLC
Location Address2304 S MAIN ST STE 9Rice Lake, WI 54868-2900
Mailing AddressPo Box 19060Green Bay, WI 54307-9060
Organization SubpartNo
Authorized OfficialRussell SteinhorstEvp & Cfo · (920) 429-7489
Enumeration DateMay 12, 2019
Last NPPES UpdateNovember 29, 20243 updates tracked since enumeration
NPPES CertifiedNovember 29, 2024
✔ NPI 1215593603 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 2

★ Primary SpecialtyEyewear SupplierSuppliers
Taxonomy Code332H00000X
Definition
An organization that provides spectacles, contact lenses, and other vision enhancement devices prescribed by an optometrist or ophthalmologist.
Also ListedOptometristTaxonomy 152W00000X
2304 S MAIN ST STE 9, Rice Lake, WI 54868

Other Names 1

Doing Business AsShopko Optical 4132

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Accepted Insurance

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Shopko Optical 4132 is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

187

Medicare enrollment records show 187 clinicians reassign Medicare billing to Shopko Optical 4132, which bills Medicare for the services they deliver. Listed here are the 20 practicing nearest to this location.

Nearest to this location (20)

See all 187
Optometry
NPI 1649262478
15569 RAILROAD ST STE 301
Hayward, WI 54843
(715) 634-8616
✔ PECOS✔ Accepts Medicare39 mi
Optometry
NPI 1568511095
416 SUPERIOR AVENUE
Centuria, WI 54824
(715) 646-1336
✔ PECOS✔ Accepts Medicare40 mi
Optometry
NPI 1164385662
3022 COMMERCIAL BLVD
Chippewa Falls, WI 54729
(715) 726-1671
✔ PECOS✔ Accepts Medicare44 mi
Optometry
NPI 1740997162
2806 WOODMAN DR
Altoona, WI 54720
(534) 444-2968
✔ PECOS✔ Accepts Medicare48 mi
Optometry
NPI 1174147219
963 W CLAIREMONT AVE
Eau Claire, WI 54701
(715) 832-7723
✔ PECOS49 mi
Optometry
NPI 1427008275
963 W CLAIREMONT AVE
Eau Claire, WI 54701
(715) 832-7723
✔ PECOS✔ Accepts Medicare49 mi
Optometry
NPI 1811947476
963 W CLAIREMONT AVE
Eau Claire, WI 54701
(715) 832-7723
✔ PECOS✔ Accepts Medicare49 mi
Optometry
NPI 1639886567
943 W CLAIREMONT AVE
Eau Claire, WI 54701
(715) 832-7723
✔ PECOS✔ Accepts Medicare49 mi
Optometry
NPI 1679526958
1777 PAULSON RD
River Falls, WI 54022
(715) 425-6144
✔ PECOS✔ Accepts Medicare60 mi
Optometry
NPI 1306411731
971 COUNTY ROAD E E
Vadnais Heights, MN 55127
(651) 877-1009
✔ PECOS✔ Accepts Medicare71 mi
Optometry
NPI 1568874907
671 S GIBSON ST
Medford, WI 54451
(608) 790-5851
✔ PECOS✔ Accepts Medicare71 mi
Optometry
NPI 1326782244
720 WASHINGTON AVE SE STE 300
Minneapolis, MN 55414
(612) 884-0930
✔ PECOS✔ Accepts Medicare81 mi
Optometry
NPI 1811409089
8081 WEDGEWOOD LN N
Maple Grove, MN 55369
(763) 416-3795
✔ PECOS87 mi
Optometry
NPI 1700837168
1000 N OAK AVE
Marshfield, WI 54449
(715) 387-5511
✔ PECOS✔ Accepts Medicare94 mi
Optometry
NPI 1295838316
2001 N CENTRAL AVE
Marshfield, WI 54449
(715) 486-9365
✔ PECOS✔ Accepts Medicare95 mi
Optometry
NPI 1386697613
703 3RD ST
Marathon, WI 54448
(715) 443-2248
✔ PECOS✔ Accepts Medicare100 mi
Optometry
NPI 1063499762
855 MANKATO AVE
Winona, MN 55987
(507) 454-3650
✔ PECOS✔ Accepts Medicare100 mi
Optometry
NPI 1962359737
728 E 2ND ST
Merrill, WI 54452
(715) 536-4292
✔ PECOS101 mi
Optometry
NPI 1811036056
1212 SANDY LN
Monticello, MN 55362
(612) 310-2203
✔ PECOS✔ Accepts Medicare102 mi
Optometry
NPI 1669570461
3400 55 ST. N.W.
Rochester, MN 55901
(507) 280-8438
✔ PECOS✔ Accepts Medicare104 mi
See all 187 clinicians

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Shoptikal LLC's NPI number?

The NPI number for Shoptikal LLC is 1215593603. It was assigned to this organization in the NPPES registry on May 12, 2019. The provider is doing business as Shopko Optical 4132.

Where is Shoptikal LLC located?

Shoptikal LLC is located at 2304 S Main St Ste 9, Rice Lake, WI 54868. The listed phone number is (715) 236-7906.

What is Shoptikal LLC's specialty?

The primary specialty registered for this NPI is Eyewear Supplier with taxonomy code 332H00000X.

Is Shoptikal LLC enrolled in Medicare?

Yes. Shoptikal LLC is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Shoptikal LLC?

According to the CMS Revalidation Reassignment List (October 2026 release), 187 clinicians, all in Optometry, reassign their Medicare billing to Shoptikal LLC. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Shoptikal LLC accept?

Health plans from Anthem Blue Cross and Blue Shield, Aspirus Health Plan, Blue Cross Blue Shield of Wyoming, Blue Cross and Blue Shield of Louisiana and Quartz and 1 other insurer list Shoptikal LLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Shoptikal LLC was last updated on November 29, 2024. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 23 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.