1. Home
  2. Directory
  3. Michigan
  4. Grand Rapids
  5. Eyewear Supplier
  6. NPI Profile

GRO OPTICAL, LLC
NPI 1205366259
Eyewear Supplier in Grand Rapids, MI

Active since June 13, 2017
717 BAGLEY AVE SE, GRAND RAPIDS, MI 49506(616) 451-0896(616) 451-4111 Get Directions Write a Review

NPPES record last updated: February 15, 2021. Verified against the NPPES registry weekly; last sync: August 02, 2026.

Record update history: Feb 15, 2021, Jan 7, 2021, Jun 13, 2017 (3 updates tracked since 2017).

About Gro Optical, Llc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

GRO OPTICAL, LLC (NPI 1205366259), doing business as Grand Rapids Opticians, Llc, is a healthcare organization registered as an eyewear supplier in Grand Rapids, Michigan and active in the NPI registry since June 2017. The organization lists Kelly Mccrann, Ceo, as its authorized official.

NPPES Registry Identity

NPI1205366259
Entity TypeOrganization
Primary Taxonomy332H00000X
Legal Business NameGRO OPTICAL, LLC
Location Address717 BAGLEY AVE SEGrand Rapids, MI 49506-3001
Mailing Address750 E Beltline Ave NeGrand Rapids, MI 49525-6049 · (616) 942-1350
Phone(616) 451-0896
Fax(616) 451-4111
Organization SubpartNo
Authorized OfficialKelly MccrannCeo · (636) 227-2600
Enumeration DateJune 13, 2017
Last NPPES UpdateFebruary 15, 20213 updates tracked since enumeration
NPPES CertifiedFebruary 15, 2021
✔ NPI 1205366259 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyEyewear SupplierSuppliers
Taxonomy Code332H00000X
Definition
An organization that provides spectacles, contact lenses, and other vision enhancement devices prescribed by an optometrist or ophthalmologist.
717 BAGLEY AVE SE, Grand Rapids, MI 49506
Open in Google Maps ↗

Other Names 2

Former Legal Business NameGrand Rapids Opticians, Llc
Doing Business AsG.r.o. Optical Llc

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Priority Health.Insurance ›

Other Providers at the Same Location NPPES 2

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

DR. WILLIAM GEORGE SCHULTZ O.D.
Optometrist
717 BAGLEY AVE SE
EAST GRAND RAPIDS, MI 49506
Kent County (616) 451-1947
LAKESHORE OPTICIANS
Eyewear Supplier
717 BAGLEY AVE SE
GRAND RAPIDS, MI 49506
Kent County (616) 451-0896

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Gro Optical, LLC's NPI number?

The NPI number for Gro Optical, LLC is 1205366259. It was assigned to this organization in the NPPES registry on June 13, 2017. The provider is doing business as G.R.O. Optical LLC. The provider was formerly known as Grand Rapids Opticians, LLC.

Where is Gro Optical, LLC located?

Gro Optical, LLC is located at 717 Bagley Ave SE, Grand Rapids, MI 49506. The listed phone number is (616) 451-0896.

What is Gro Optical, LLC's specialty?

The primary specialty registered for this NPI is Eyewear Supplier with taxonomy code 332H00000X.

What insurance does Gro Optical, LLC accept?

Health plans from Priority Health list Gro Optical, LLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Gro Optical, LLC was last updated on February 15, 2021. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 5 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.