MR. BRIAN GELB MD
NPI 1194771873
Emergency Medicine - Emergency Medical Services in Alpena, MI

Q: What is Brian Gelb's NPI number?

The NPI number for Brian Gelb is 1194771873. It was assigned to this individual provider in the NPPES registry on May 25, 2006.

Q: What is Brian Gelb's specialty?

The primary specialty registered for this NPI is Emergency Medicine, specializing in Emergency Medical Services, with taxonomy code 207PE0004X.

Q: When was this NPI record last updated?

The NPPES record for Brian Gelb was last updated on June 9, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 16 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.

Active since May 25, 2006PECOS EnrolledAccepts Medicare Assignment

90.53/100

CMS Quality Rating

105 ARBOR LN, ALPENA, MI 49707(989) 884-0139(989) 356-6396 Get Directions Write a Review

NPPES record last updated: June 9, 2025. Verified against the NPPES registry weekly; last sync: October 25, 2026.

Record update history: Jun 9, 2025, Jul 27, 2023, Mar 9, 2021 (3 updates tracked since 2021).

On this page

About Mr. Brian Gelb Md NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

MR. BRIAN GELB MD (NPI 1194771873) is an individual emergency medical services provider in Alpena, Michigan, licensed in Michigan (BG079468) and active in the NPI registry since May 2006. He is enrolled in Medicare PECOS, is affiliated with Mymichigan Medical Center Alpena, and maintains 2 additional practice locations.

NPPES Registry Identity

NPI1194771873

Entity TypeIndividualMale

Primary Taxonomy207PE0004X

Provider Legal NameMR. BRIAN GELBCredential: MD

Location Address105 ARBOR LNAlpena, MI 49707-1301

Mailing Address105 Arbor LnAlpena, MI 49707-1301 · (989) 884-0139 · Fax (989) 356-6396

Phone(989) 884-0139

Fax(989) 356-6396

Sole ProprietorNo

Medical School CMSOhio State University College Of MedicineGraduated 1999

Enumeration DateMay 25, 2006

Last NPPES UpdateJune 9, 20253 updates tracked since enumeration

NPPES CertifiedJune 9, 2025

✔ NPI 1194771873 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyEmergency Medicine · Emergency Medical ServicesAllopathic & Osteopathic Physicians

Taxonomy Code207PE0004X

License✔ Licensed in MI · BG079468

Definition

An emergency medicine physician who specializes in non-hospital based emergency medical services (e.g., disaster site, accident scene, transport vehicle, etc.) to provide pre-hospital assessment, treatment, and transport patients.

105 ARBOR LN, Alpena, MI 49707

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Secondary Practice Locations 2

Location 1685 E M 32Gaylord, MI 49735-7774 · Phone (231) 487-2230 · Fax (231) 487-6172

Location 214700 Lake Shore DrCharlevoix, MI 49720-1931 · Phone (231) 947-0673 · Fax (801) 740-2847

Other Identifiers 1

Medicaid104392830MI

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Blue Care Network of Michigan, Blue Cross Blue Shield of Michigan Mutual Insurance Company, Priority Health.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Mr. Brian Gelb Md is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID7113114471

PECOS Enrollment IDI20101213000404

Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency✔ Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignments

Medicare enrollment records show Brian Gelb reassigns Medicare billing to 4 organizations. Each organization bills Medicare for the services this provider delivers there; the nearest is listed first.

Hawk Emergency Group, P.C.

90 mi

Emergency Medicine

14700 LAKE SHORE DR
Charlevoix, MI 49720

Reassigned Medicare billing, Michigan enrollment
97 clinicians in this Medicare group

NPI 1073295135 (231) 547-4024

Northwestern Michigan Emergency Physicians PC

109 mi

Emergency Medicine

1105 6TH ST
Traverse City, MI 49684

Reassigned Medicare billing, Michigan enrollment
59 clinicians in this Medicare group

NPI 1073597944 (231) 218-1310

Advanced Dermatology Of Michigan PC

199 mi

Dermatology

1500 EUREKA RD
Wyandotte, MI 48192

Reassigned Medicare billing, Michigan enrollment
24 clinicians in this Medicare group

NPI 1851708929 (734) 282-2500

Adcs Care Management 1 Inc

641 mi

Family Medicine

4101 CHARLOTTE AVE STE F185
Nashville, TN 37209

Reassigned Medicare billing, Michigan enrollment
21 clinicians in this Medicare group

NPI 1609759653 (855) 669-7843

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Areas of Expertise CMS Part B claims 20

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Destruction of precancer skin growth, 2-14 growths 17003

This procedure involves removing 2-14 precancerous skin growths. The growths are treated to prevent them from potentially developing into skin cancer. The process is safe, with minimal discomfort, and promotes healthier skin.

1,748 services350 patients

Established patient office or other outpatient visit with low level od decision making, if using time, 20 minutes or more 99213

This is a routine visit for patients who have already been seen by the healthcare provider. During this approximately 20-29 minute appointment, your health status will be evaluated and any necessary treatments or tests will be discussed. It's a chance to address any health concerns you may have.

1,078 services886 patients

Destruction of precancer skin growth, 1 growth 17000

"Destruction of precancer skin growth" is a procedure that eliminates a single precancerous skin growth. This is done to prevent it from developing into skin cancer. The growth may be removed using various methods such as cryotherapy (freezing), laser therapy, or topical medications.

608 services487 patients

Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more 99214

This is a routine check-up for patients who have previously visited our clinic. It involves a comprehensive review of your health and any ongoing treatments. The consultation lasts between 30-39 minutes, allowing enough time to discuss any concerns.

365 services289 patients

Biopsy of related skin growth, first growth 11102

A biopsy of a skin growth involves taking a small sample of the growth to examine it under a microscope. This helps determine if the growth is harmful. The procedure is typically quick, with minimal discomfort. It's a crucial step in ensuring your skin's health.

363 services331 patients

Destruction of skin growth, 1-14 growths 17110

"Destruction of skin growth" refers to a procedure where 1-14 abnormal skin growths are removed. This is done using methods such as freezing, burning, or laser therapy. It helps prevent the growth from causing discomfort or turning into a more serious condition.

244 services226 patients

Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more 99212

This is a routine check-up for patients who have previously seen the doctor. During this 10-19 minute visit, the doctor will review your health status, discuss any concerns, and manage ongoing treatments or medications. It's a chance to ensure your health is on track.

129 services122 patients

New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more 99203

This service involves an initial office or outpatient visit for a new patient. The healthcare professional will spend 30-44 minutes understanding your health history, current issues, and discussing possible treatment plans. It's a comprehensive evaluation to start your healthcare journey.

125 services125 patients

Biopsy of related skin growth, each additional growth 11103

A biopsy of related skin growth is a procedure where a small piece of skin growth is removed for testing. If additional growths are identified, they may also be biopsied. This helps in diagnosing skin conditions and planning appropriate treatment.

76 services50 patients

Intermediate repair of wound of scalp, underarms, trunk, arms, or legs, 2.6-7.5 cm 12032

This procedure involves the repair of a wound between 2.6-7.5 cm located on the scalp, underarms, trunk, arms, or legs. The process includes cleaning, debridement (removal of damaged tissue), and suturing (stitching) of the wound to promote healing.

63 services60 patients

New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more 99204

This is a first-time office or outpatient visit lasting between 45-59 minutes. The healthcare provider evaluates your health, discusses your medical history, and may suggest further tests or treatments. It's an opportunity to ask questions and understand your health better.

51 services51 patients

Removal of cancer skin growth of body, arms, or legs, 1.1-2.0 cm 11602

This procedure involves the surgical removal of a cancerous skin growth on the body, arms, or legs. The growth is between 1.1 and 2.0 cm in size. The goal is to eliminate cancer cells and prevent them from spreading to other parts of the body.

49 services44 patients

Destruction of cancer skin growth of trunk, arms, or legs, 1.1-2.0 cm 17262

This procedure involves removing a cancerous skin growth on the trunk, arms, or legs that is between 1.1 and 2.0 cm in size. The growth is destroyed using methods like surgery, laser, or freezing, aiming to eliminate cancer and prevent its spread.

33 services30 patients

Punch biopsy, first skin growth 11104

A punch biopsy is a procedure where a small, circular tool is used to remove a sample of skin tissue. This is usually done to test a skin growth for potential issues. You may feel a pinch, but discomfort is minimal. The area heals quickly.

31 services26 patients

Biopsy of ear 69100

A biopsy of the ear is a medical procedure where a small sample of tissue is taken from your ear for examination. This helps doctors diagnose any abnormalities or diseases. It's a simple process, usually done under local anesthesia, and has minimal risks.

30 services30 patients

Emergency department visit with moderate level of medical decision making 99284

An emergency department visit for a high-severity issue means you're experiencing a serious health problem that needs immediate attention. This could be a severe injury, serious illness, or life-threatening condition. Medical professionals will provide urgent care to stabilize your condition.

29 services29 patients

New patient office or other outpatient visit with straightforward medical decision making, if using time, 15 minutes or more 99202

This service involves an initial visit to the doctor's office or other outpatient setting. It typically lasts between 15-29 minutes. The doctor will review your medical history, conduct a physical examination, and discuss your health concerns. It's a chance to establish your health baseline and address any immediate medical issues.

20 services20 patients

Emergency department visit with high level of medical decision making 99285

An emergency department visit for severe conditions is when you urgently seek medical help due to serious health issues. These could be severe injuries, breathing problems, unbearable pain, or sudden severe illness. Doctors and nurses will provide immediate care to stabilize your condition.

19 services19 patients

Removal of cancer skin growth of face, ears, eyelids, nose, lips, or mouth, 1.1-2.0 cm 11642

This procedure involves the surgical removal of a cancerous skin growth on the face, ears, eyelids, nose, lips, or mouth. The growth is between 1.1-2.0 cm in size. This is done to prevent the cancer from spreading and to restore health.

14 services14 patients

Intermediate repair of wound of face, ears, eyelids, nose, lips, or mouth, 2.6-5.0 cm 12052

This procedure involves repairing a wound on the face, ears, eyelids, nose, lips, or mouth that measures between 2.6-5.0 cm. The process includes cleaning, suturing if necessary, and dressing the wound to promote healing and prevent infection.

11 services11 patients

Hospital Affiliations CMS Care Compare 3

Hospitals where this provider delivers care, identified from recent Medicare claims and place-of-service records.

Mymichigan Medical Center Alpena

Acute Care Hospitals · Alpena, MI

5/5 CMS rating

OwnershipProprietary

CMS Certification Number230036

Location1501 W Chisholm StAlpena, MI 49707 · Alpena County

Emergency services Birthing friendly

Mclaren Northern Michigan

Acute Care Hospitals · Petoskey, MI

4/5 CMS rating

OwnershipVoluntary non-profit - Other

CMS Certification Number230105

Location416 Connable AvePetoskey, MI 49770 · Emmet County

Emergency services Birthing friendly

Charlevoix Area Hospital

Critical Access Hospitals · Charlevoix, MI

OwnershipVoluntary non-profit - Other

CMS Certification Number231322

Location14700 Lakeshore DriveCharlevoix, MI 49720 · Charlevoix County

Emergency services Birthing friendly

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 49707 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient

$84.74 typical visit price

range $54.34 – $166.68

Typical copayment $21.18 (range $13.58 – $41.67)

Most-billed visit code 99203

Established Patient

$96.44 typical visit price

range $17.09 – $135.40

Typical copayment $24.11 (range $4.27 – $33.85)

Most-billed visit code 99214

Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Medicare Quality Performance CMS QPP · MIPS

Performance in the CMS Quality Payment Program: the MIPS final score across four weighted categories, and the individual quality measures reported to Medicare.

90.53/100

MIPS Final ScoreMerit-based Incentive Payment System · CMS Quality Payment Program

Scored as part of a group practice

Quality

87.14

Improvement Activities

Cost

92.02

Other Providers at the Same Location NPPES 7

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

INTERNAL MEDICINE CLINIC PLLC

Internal Medicine (Pulmonary Disease)

105 ARBOR LN
ALPENA, MI 49707

Alpena County (989) 356-3485

MRS. HEATHER MARIE BIRMINGHAM PA-C

Physician Assistant

105 ARBOR LN
ALPENA, MI 49707

Alpena County (989) 884-0139

DR. HENRY STIBITZ M.D.

Internal Medicine

105 ARBOR LN
ALPENA, MI 49707

Alpena County (989) 356-3485

DR. STEPHEN CLOVIS SHERIDAN M.D.

Family Medicine

105 ARBOR LN
ALPENA, MI 49707

Alpena County (989) 356-3485

JESSICA LUDLOW FNP-C

Nurse Practitioner (Family)

105 ARBOR LN
ALPENA, MI 49707

Alpena County (989) 356-3485

DYNAMIC DERMATOLOGY AND SKIN CANCER CENTER PC

Dermatology

105 ARBOR LN
ALPENA, MI 49707

Alpena County (989) 356-3485

CARRELL RICE SPANN MD

Specialist

105 ARBOR LN
ALPENA, MI 49707

Alpena County (989) 356-3485

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Brian Gelb's NPI number?

The NPI number for Brian Gelb is 1194771873. It was assigned to this individual provider in the NPPES registry on May 25, 2006.

Where is Brian Gelb located?

Brian Gelb practices at 105 Arbor Ln, Alpena, MI 49707. The listed phone number is (989) 884-0139.

What is Brian Gelb's specialty?

The primary specialty registered for this NPI is Emergency Medicine, specializing in Emergency Medical Services, with taxonomy code 207PE0004X.

Is Brian Gelb enrolled in Medicare?

Yes. Brian Gelb is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

Which organizations bill Medicare for Brian Gelb's services?

According to the CMS Revalidation Reassignment List (October 2026 release), Brian Gelb reassigns Medicare benefits to 4 organizations: Hawk Emergency Group, P.C. (Charlevoix, MI), Northwestern Michigan Emergency Physicians PC (Traverse City, MI), Advanced Dermatology Of Michigan PC (Wyandotte, MI) and Adcs Care Management 1 Inc (Nashville, TN). Each reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for Brian Gelb's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.

What insurance does Brian Gelb accept?

Health plans from Blue Care Network of Michigan, Blue Cross Blue Shield of Michigan Mutual Insurance Company and Priority Health list Brian Gelb as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

Is Brian Gelb affiliated with any hospitals?

According to CMS data, Brian Gelb is affiliated with Mymichigan Medical Center Alpena, Mclaren Northern Michigan and Charlevoix Area Hospital.

When was this NPI record last updated?

The NPPES record for Brian Gelb was last updated on June 9, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 16 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.