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Recently Updated NPI Information — some details in this NPI profile have been updated in the NPI registry within the last 60 days.

ROCK DENTAL FLORIDA PLLC
NPI 1144946963
Dentist in Jacksonville, FL

Active since October 13, 2022
2363 DUNN AVE, JACKSONVILLE, FL 32218(904) 751-6030 Get Directions Write a Review

NPPES record last updated: July 27, 2026. Verified against the NPPES registry weekly; last sync: August 09, 2026.

Record update history: Jul 27, 2026, Jul 22, 2026, Jan 20, 2026 and 2 more (5 updates tracked since 2022).

About Rock Dental Florida Pllc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

ROCK DENTAL FLORIDA PLLC (NPI 1144946963), doing business as All About Smiles, is a healthcare organization registered as a dentist in Jacksonville, Florida and active in the NPI registry since October 2022. The organization maintains 10 additional practice locations and lists Roger Wray, Owner, as its authorized official.

NPPES Registry Identity

NPI1144946963
Entity TypeOrganization
Primary Taxonomy122300000X
Legal Business NameROCK DENTAL FLORIDA PLLC
Location Address2363 DUNN AVEJacksonville, FL 32218-4695
Mailing AddressPo Box 3450Little Rock, AR 72203-3450 · (501) 781-2777 · Fax (501) 781-2778
Phone(904) 751-6030
Organization SubpartNo
Authorized OfficialRoger WrayOwner · (501) 462-2062
Enumeration DateOctober 13, 2022
Last NPPES UpdateJuly 27, 20265 updates tracked since enumeration
NPPES CertifiedJuly 27, 2026
✔ NPI 1144946963 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 3

★ Primary SpecialtyDentistDental Providers
Taxonomy Code122300000X
Definition
A dentist is a person qualified by a doctorate in dental surgery (D.D.S.) or dental medicine (D.M.D.), licensed by the state to practice dentistry, and practicing within the scope of that license. There is no difference between the two degrees: dentists who have a DMD or DDS have the same education. Universities have the prerogative to determine what degree is awarded. Both degrees use the same curriculum requirements set by the American Dental Association's Commission on Dental Accreditation. Generally, three or more years of undergraduate education plus four years of dental school is required to graduate and become a general dentist. State licensing boards accept either degree as equivalent, and both degrees allow licensed individuals to practice the same scope of general dentistry. Additional post-graduate training is required to become a dental specialist.
Also ListedDentist · Pediatric DentistryTaxonomy 1223P0221X
Also ListedDentist · Orthodontics and Dentofacial OrthopedicsTaxonomy 1223X0400X
2363 DUNN AVE, Jacksonville, FL 32218
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Other Names 5

Doing Business AsAll About Smiles
Doing Business AsBaptiste Orthodontics
Doing Business AsBaptiste Pediatrics For Kids
Doing Business AsCoastline Orthodontics
Doing Business AsTlc Pediatric Dentistry And Orthodontics

Secondary Practice Locations 10

Location 112 S Park AveApopka, FL 32703-4253 · Phone (407) 801-7775
Location 25101 Gate Pkwy Ste 3Jacksonville, FL 32256-7276 · Phone (904) 646-2844
Location 3960135 Gateway BlvdFernandina Beach, FL 32034-9120 · Phone (904) 261-2156
Location 48907 Conroy Windermere RdOrlando, FL 32835-3127 · Phone (407) 217-2927
Location 560 West BlvdMacclenny, FL 32063-2070 · Phone (904) 259-5220
Location 66532 Gunn HwyTampa, FL 33625-4022 · Phone (813) 969-0999
Location 71650 Sand Lake Rd Ste 116Orlando, FL 32809-7671 · Phone (407) 855-6305
Location 8551 N Park AveApopka, FL 32712-3655 · Phone (407) 992-8400
Location 97260 W Colonial DrOrlando, FL 32818-6750 · Phone (407) 294-1560
Location 102050 Saint Johns PkwySt Johns, FL 32259-4592 · Phone (904) 775-3139

Group Practice 1

Group TaxonomyThis provider is a business group of one or more individual practitioners, who practice with different areas of specialization.193200000X MULTI-SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Ambetter Health, Ambetter of Alabama, DentaQuest Insurance Company, Inc..Insurance ›

Other Providers at the Same Location NPPES 2

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

MS. VALERIE J. V. MINOR DMS, MS
Dentist (Orthodontics and Dentofacial Orthopedics)
2363 DUNN AVE
JACKSONVILLE, FL 32218
Duval County (904) 751-6030
DAVID TOD GARNER DDS
Dentist (Orthodontics and Dentofacial Orthopedics)
2363 DUNN AVE
JACKSONVILLE, FL 32218
Duval County (904) 751-6030

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Rock Dental Florida PLLC's NPI number?

The NPI number for Rock Dental Florida PLLC is 1144946963. It was assigned to this organization in the NPPES registry on October 13, 2022. The provider is doing business as All About Smiles, Baptiste Orthodontics, Baptiste Pediatrics for Kids and Coastline Orthodontics. Additional names are listed in the Other Names section above.

Where is Rock Dental Florida PLLC located?

Rock Dental Florida PLLC is located at 2363 Dunn Ave, Jacksonville, FL 32218. The listed phone number is (904) 751-6030.

What is Rock Dental Florida PLLC's specialty?

The primary specialty registered for this NPI is Dentist with taxonomy code 122300000X.

What insurance does Rock Dental Florida PLLC accept?

Health plans from Ambetter Health, Ambetter of Alabama and DentaQuest Insurance Company, Inc. list Rock Dental Florida PLLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Rock Dental Florida PLLC was last updated on July 27, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 18 days ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.