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AURORA MEDICAL CENTER BAY AREA, INC
NPI 1043397177
General Acute Care Hospital in Marinette, WI

Active since November 01, 2006CLIA 52D0394493 · Accreditation
4/5
Hospital Overall Rating
3003 UNIVERSITY DR, MARINETTE, WI 54143(715) 735-1721 Get Directions Write a Review

NPPES record last updated: October 3, 2025. Verified against the NPPES registry weekly; last sync: August 02, 2026.

Record update history: Apr 9, 2025, Oct 7, 2019, May 23, 2019 (3 updates tracked since 2019).

About Aurora Medical Center Bay Area, Inc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

AURORA MEDICAL CENTER BAY AREA, INC (NPI 1043397177) is a healthcare organization registered as a general acute care hospital in Marinette, Wisconsin and active in the NPI registry since November 2006. The organization holds an CLIA Accreditation certificate valid through January 2, 2027, maintains a secondary practice location in Marinette, and lists Kara Richardson, Svp Finance, as its authorized official.

NPPES Registry Identity

NPI1043397177
Entity TypeOrganization
Primary Taxonomy282N00000X
Legal Business NameAURORA MEDICAL CENTER BAY AREA, INC
Location Address3003 UNIVERSITY DRMarinette, WI 54143-4110
Mailing Address3301 W Forest Home AveMilwaukee, WI 53215-2843 · (414) 647-6326 · Fax (414) 389-1509
Phone(715) 735-1721
Organization SubpartNo
Authorized OfficialKara RichardsonSvp Finance · (704) 631-0450
Enumeration DateNovember 1, 2006
Last NPPES UpdateOctober 3, 20253 updates tracked since enumeration
NPPES CertifiedOctober 3, 2025
✔ NPI 1043397177 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 2

★ Primary SpecialtyGeneral Acute Care HospitalHospitals
Taxonomy Code282N00000X
Definition
An acute general hospital is an institution whose primary function is to provide inpatient diagnostic and therapeutic services for a variety of medical conditions, both surgical and non-surgical, to a wide population group. The hospital treats patients in an acute phase of illness or injury, characterized by a single episode or a fairly short duration, from which the patient returns to his or her normal or previous level of activity.
Also ListedClinic/Center · RehabilitationTaxonomy 261QR0400X
3003 UNIVERSITY DR, Marinette, WI 54143
Open in Google Maps ↗

Secondary Practice Location 1

Location 13100 Shore DriveMarinette, WI 54143-4242 · Phone (715) 735-4200 · Fax (715) 735-1791

Other Identifiers 7

Medicaid1719117LA
Medicaid1711526TYPE30MI
Medicaid2564336OH
Medicaid1711544TYPE40MI
Medicaid70255300MN
Medicaid806019500ID
Medicaid11001400WI

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Anthem Blue Cross and Blue Shield, Aspirus Health Plan, CareSource (Common Ground Healthcare) and more.Insurance ›

CLIA Laboratory Certificates CMS CLIA

Laboratory certificates issued under the Clinical Laboratory Improvement Amendments (CLIA) program, which sets federal quality standards for human laboratory testing in the United States. There is no official CMS crosswalk between CLIA and NPI numbers; these certificates are associated with this NPI by matching facility names, locations and phone numbers in the CMS CLIA registry.

Certificate of Accreditation 52D0394493

Aurora Medical Center- Bay Area · Marinette, WI
Active · expires Jan 2, 2027
CLIA Number52D0394493
Laboratory TypeHospital
Certificate Effective DateJanuary 3, 2025
Certificate Expiration DateJanuary 2, 2027
Laboratory DirectorDr. Jocelyn Vincent
Laboratory Phone(715) 735-4200
Laboratory LocationAurora Medical Center- Bay Area3003 University Drive, Marinette, WI 54143
CLIA data matches this NPI record on: Address Name Phone
This is a certificate that is issued to a laboratory on the basis of the laboratory's accreditation by an accreditation organization approved by CMS.

Hospital Quality Ratings CMS Care Compare

Quality and patient-experience ratings for Bay Area Medical Center (CMS certification number 520113), from CMS Care Compare.

Bay Area Medical Center

Acute Care Hospitals · Marinette, WI
4/5 CMS Overall Rating
OwnershipVoluntary non-profit - Private
CMS Certification Number520113
Location3003 University DrMarinette, WI 54143 · Marinette County · (715) 735-4200
Emergency services Birthing friendly Meaningful use of EHRs

Patient Experience

HCAHPS patient survey · Jan 2023 – Dec 2023
4/5 summary rating
Nurse communication
4/5
Doctor communication
3/5
Staff responsiveness
4/5
Communication about medicines
4/5
Discharge information
4/5
Care transition
3/5
Cleanliness
4/5
Quietness
4/5
Overall hospital rating
3/5
Recommend hospital
2/5
Star ratings summarize responses from patients surveyed after discharge, collected through the CMS HCAHPS program.

Complications & Deaths 18

Rate of complications for hip/knee replacement patients
Cases too small to report
Death rate for heart attack patients
Cases too small to report
Death rate for COPD patients
9.8% No different than national
Death rate for heart failure patients
11.5% No different than national
Death rate for pneumonia patients
19.6% No different than national
Death rate for stroke patients
12.5% No different than national

Infections 1

Clostridium Difficile (C.Diff)
5 observed cases · 4.929 predicted · 14,844 patient days
1.014 No different than national

Unplanned Hospital Visits 13

Hospital return days for heart attack patients
Cases too small to report
Pneumonia (PN) 30-Day Readmission Rate
222 No different than national
Rate of readmission after discharge from hospital (hospital-wide)
657 No different than national
Rate of readmission after hip/knee replacement
Cases too small to report
Heart failure (HF) 30-Day Readmission Rate
186 No different than national
Rate of readmission for chronic obstructive pulmonary disease (COPD) patients
87 No different than national

Timely & Effective Care 17

Intensive Care Unit Venous Thromboembolism Prophylaxis
96%
Venous Thromboembolism Prophylaxis
93%
Discharged on Antithrombotic Therapy
98%
Severe Sepsis 6-Hour Bundle
100%
Severe Sepsis 3-Hour Bundle
81%
Septic Shock 6-Hour Bundle
87%

Maternal Health 2

Elective Delivery
13%
Maternal Morbidity Structural Measure
Yes

Other Providers at the Same Location NPPES 20

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

KRISTIN LAURA KNIECH DO
Obstetrics & Gynecology
3003 UNIVERSITY DR
MARINETTE, WI 54143
Marinette County (715) 735-4200
BROOKE ELIZABETH BERG PA-C
Physician Assistant
3003 UNIVERSITY DR
MARINETTE, WI 54143
Marinette County (920) 490-9046
RICHARD S STEIN M.D.
Emergency Medicine
3003 UNIVERSITY DR
MARINETTE, WI 54143
Marinette County (414) 290-6720
AIMEE C MORELL-WATTON M.D.
Hospitalist
3003 UNIVERSITY DR
MARINETTE, WI 54143
Marinette County (715) 735-4200
DR. AHMED MOHAMED MD
Anesthesiology
3003 UNIVERSITY DR
MARINETTE, WI 54143
Marinette County (715) 735-4200
MR. COLIN VAN PAY PA-C
Physician Assistant
3003 UNIVERSITY DR
MARINETTE, WI 54143
Marinette County (715) 735-4200
AURORA MEDICAL CENTER BAY AREA, INC
Clinical Medical Laboratory
3003 UNIVERSITY DR
MARINETTE, WI 54143
Marinette County (715) 735-4200
ALOK ARORA MD, MRCP(UK) ACUTE M
Internal Medicine
3003 UNIVERSITY DR
MARINETTE, WI 54143
Marinette County (715) 735-4200

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Aurora Medical Center Bay Area, Inc's NPI number?

The NPI number for Aurora Medical Center Bay Area, Inc is 1043397177. It was assigned to this organization in the NPPES registry on November 1, 2006.

Where is Aurora Medical Center Bay Area, Inc located?

Aurora Medical Center Bay Area, Inc is located at 3003 University Dr, Marinette, WI 54143. The listed phone number is (715) 735-1721.

What is Aurora Medical Center Bay Area, Inc's specialty?

The primary specialty registered for this NPI is General Acute Care Hospital with taxonomy code 282N00000X.

Does Aurora Medical Center Bay Area, Inc hold a CLIA laboratory certificate?

Yes. A Certificate of Accreditation (number 52D0394493) is associated with this NPI, valid through January 2, 2027. CLIA certificates authorize laboratory testing under the federal Clinical Laboratory Improvement Amendments program.

Is Aurora Medical Center Bay Area, Inc a Medicare-certified hospital?

Yes. Bay Area Medical Center is a Medicare-certified hospital (Acute Care Hospitals). The hospital provides emergency services.

What quality rating does Aurora Medical Center Bay Area, Inc have?

CMS rates Bay Area Medical Center 4 out of 5 stars overall on Care Compare, based on measures of safety, patient experience and outcomes. The full measure detail is in the Hospital Quality Ratings section above.

What insurance does Aurora Medical Center Bay Area, Inc accept?

Health plans from Anthem Blue Cross and Blue Shield, Aspirus Health Plan, CareSource (Common Ground Healthcare), HealthPartners and Quartz and 1 other insurer list Aurora Medical Center Bay Area, Inc as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Aurora Medical Center Bay Area, Inc was last updated on October 3, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 10 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.