PRIMA PRIMARY MEDICAL ASSOCIATION, INC
NPI 1023002029
Internal Medicine in La Jolla, CA

Active since September 06, 2005CLIA 05D0947294 · Waiver
9850 GENESEE AVE, SUITE 355, LA JOLLA, CA 92037(858) 202-0011(858) 202-0055 Get Directions Write a Review

NPPES record last updated: May 19, 2010. Verified against the NPPES registry weekly; last sync: November 01, 2026.

About Prima Primary Medical Association, Inc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

PRIMA PRIMARY MEDICAL ASSOCIATION, INC (NPI 1023002029) is a healthcare organization registered as an internal medicine in La Jolla, California and active in the NPI registry since September 2005. The organization holds a CLIA Waiver certificate valid through June 11, 2028 and lists Bruce Covner, President, as its authorized official.

NPPES Registry Identity

NPI1023002029
Entity TypeOrganization
Primary Taxonomy207R00000X
Legal Business NamePRIMA PRIMARY MEDICAL ASSOCIATION, INC
Location Address9850 GENESEE AVE, SUITE 355La Jolla, CA 92037-1224
Mailing Address9850 Genesee Ave, Suite 355La Jolla, CA 92037-1224 · (858) 202-0011 · Fax (858) 202-0055
Fax(858) 202-0055
Organization SubpartNo
Authorized OfficialBruce CovnerPresident · (858) 202-0011
Enumeration DateSeptember 6, 2005
Last NPPES UpdateMay 19, 2010
✔ NPI 1023002029 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyInternal MedicineAllopathic & Osteopathic Physicians
Taxonomy Code207R00000X
License✔ Licensed in CA · B1984005592
Definition
A physician who provides long-term, comprehensive care in the office and the hospital, managing both common and complex illness of adolescents, adults and the elderly. Internists are trained in the diagnosis and treatment of cancer, infections and diseases affecting the heart, blood, kidneys, joints and digestive, respiratory and vascular systems. They are also trained in the essentials of primary care internal medicine, which incorporates an understanding of disease prevention, wellness, substance abuse, mental health and effective treatment of common problems of the eyes, ears, skin, nervous system and reproductive organs.
9850 GENESEE AVE, La Jolla, CA 92037

Other Identifiers 1

Medicare ID-Type UnspecifiedW11865CA

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Medicare Participation & PECOS CMS

Medicare enrollment, revalidation and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Prima Primary Medical Association, Inc is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Medicare Revalidation Due Date

Revalidation due by November 30, 2026

Medicare-enrolled providers and suppliers confirm their enrollment information with CMS on a set cycle, every 5 years for most and every 3 years for medical equipment suppliers. CMS sets the due date for each enrollment.

StateEnrollment IDDue date
StateCaliforniaEnrollment IDO20040322001832Non-DME Part B · Clinic/Group PracticeDue dateNovember 30, 2026
Source: CMS Revalidation Due Date List, October 2026 release.

Clinicians Billing Medicare Through This Organization

Medicare enrollment records show 1 clinician reassigns Medicare billing to Prima Primary Medical Association, Inc, which bills Medicare for the services this clinician delivers.

Clinician (1)

Internal Medicine
NPI 1720072192
9850 GENESEE AVE SUITE 355
La Jolla, CA 92037
(858) 202-0011
✔ PECOSSame address

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

CLIA Laboratory Certificates CMS CLIA

Laboratory certificates issued under the Clinical Laboratory Improvement Amendments (CLIA) program, which sets federal quality standards for human laboratory testing in the United States. There is no official CMS crosswalk between CLIA and NPI numbers; these certificates are associated with this NPI by matching facility names, locations and phone numbers in the CMS CLIA registry.

Certificate of Waiver 05D0947294

Prima Primary Medical Assoc · La Jolla, CA
Active · expires Jun 11, 2028
CLIA Number05D0947294
Laboratory TypePhysician Office
Certificate Effective DateJune 12, 2026
Certificate Expiration DateJune 11, 2028
Laboratory DirectorBruce Couner MD
Laboratory Phone(858) 202-0011
Laboratory LocationPrima Primary Medical Assoc9850 Genesee Ave Ste 355, La Jolla, CA 92037
CLIA data matches this NPI record on: Address Name Phone
This certificate is issued to a laboratory to perform only waived tests.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Prima Primary Medical Association, Inc's NPI number?

The NPI number for Prima Primary Medical Association, Inc is 1023002029. It was assigned to this organization in the NPPES registry on September 6, 2005.

Where is Prima Primary Medical Association, Inc located?

Prima Primary Medical Association, Inc is located at 9850 Genesee Ave Suite 355, La Jolla, CA 92037. The listed phone number is (858) 202-0011.

What is Prima Primary Medical Association, Inc's specialty?

The primary specialty registered for this NPI is Internal Medicine with taxonomy code 207R00000X.

Is Prima Primary Medical Association, Inc enrolled in Medicare?

Yes. Prima Primary Medical Association, Inc is registered in the Medicare PECOS enrollment system.

When is Prima Primary Medical Association, Inc's Medicare revalidation due?

According to the CMS Revalidation Due Date List (October 2026 release), the Medicare Non-DME Part B enrollment for this organization (California, Clinic/Group Practice) is due for revalidation by November 30, 2026. Medicare providers and suppliers revalidate their enrollment every 5 years, and medical equipment suppliers every 3 years. Confirm current requirements with your Medicare Administrative Contractor.

How many clinicians bill Medicare through Prima Primary Medical Association, Inc?

According to the CMS Revalidation Reassignment List (October 2026 release), 1 clinician (Internal Medicine) reassigns their Medicare billing to Prima Primary Medical Association, Inc. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Does Prima Primary Medical Association, Inc hold a CLIA laboratory certificate?

Yes. A Certificate of Waiver (number 05D0947294) is associated with this NPI, valid through June 11, 2028. CLIA certificates authorize laboratory testing under the federal Clinical Laboratory Improvement Amendments program.

When was this NPI record last updated?

The NPPES record for Prima Primary Medical Association, Inc was last updated on May 19, 2010. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 16 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.