PRIMA PRIMARY MEDICAL ASSOCIATION, INC
NPI 1023002029
Internal Medicine in La Jolla, CA

NPI Status: Active since September 06, 2005

Contact Information

9850 GENESEE AVE
SUITE 355
LA JOLLA, CA
ZIP 92037
Phone: (858) 202-0011
Fax: (858) 202-0055

Get Directions Write a Review

  • Organization
  • Internal Medicine
  • CLIA Number: 05D0947294
  • CLIA Cert. Type: Physician Office
  • CLIA Exp. Date: 06-11-2028

About PRIMA PRIMARY MEDICAL ASSOCIATION, INC

This page provides the complete NPI Profile along with additional information for Prima Primary Medical Association, Inc, an internist established in La Jolla, California operating as a Internal Medicine. The healthcare provider is registered in the NPI registry with number 1023002029 assigned on September 2005. The practitioner's primary taxonomy code is 207R00000X with license number B1984005592 (CA). The provider is registered as an organization and their NPI record was last updated 16 years ago. The organization operates as a Single Specialty Group with one or more individual practitioners, all of who practice with the same area of specialization. The authorized official of this NPI record is Bruce Covner M.d. (President)

NPI
1023002029
Provider Name
PRIMA PRIMARY MEDICAL ASSOCIATION, INC
Entity Type
Organization
Location Address
9850 GENESEE AVE SUITE 355 LA JOLLA, CA 92037
Location Phone
(858) 202-0011
Location Fax
(858) 202-0055
Mailing Address
9850 GENESEE AVE SUITE 355 LA JOLLA, CA 92037
Mailing Phone
(858) 202-0011
Mailing Fax
(858) 202-0055
Is Sole Proprietor?
No
Is Organization Subpart?
No
Enumeration Date
09-06-2005
Last Update Date
05-19-2010
Code Navigator

An internist like Prima Primary Medical Association, Inc is a physician who has completed an internal medicine residency and is board-certified or board-eligible in an internist specialty. Internists are trained to care for adults of all ages for many different medical conditions. An internist typically monitors chronic physical conditions, identifies acute diseases, provides family planning, provides counseling about wellness and disease prevention, etc.

Location Map

Specialty - Primary Taxonomy

The NPI enumerator requires providers to submit at least one taxonomy code. A taxonomy code is a unique 10-character code that describes the healthcare provider type, classification, and the area of specialization. There could be only one primary taxonomy code per NPI record. For individual NPIs the license data is associated to the taxonomy code.

Classification

Internal Medicine

Taxonomy Code
207R00000X
Type
Allopathic & Osteopathic Physicians
License No.
B1984005592
License State
CA
Taxonomy Description
A physician who provides long-term, comprehensive care in the office and the hospital, managing both common and complex illness of adolescents, adults and the elderly. Internists are trained in the diagnosis and treatment of cancer, infections and diseases affecting the heart, blood, kidneys, joints and digestive, respiratory and vascular systems. They are also trained in the essentials of primary care internal medicine, which incorporates an understanding of disease prevention, wellness, substance abuse, mental health and effective treatment of common problems of the eyes, ears, skin, nervous system and reproductive organs.

Group Taxonomy 193400000X SINGLE SPECIALTY GROUP

This provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.

Insurance Plans Accepted

According to publicly available information the provider might be accepting the following health plans from these health insurance companies:

Specific plan information not avaialable, please contact the provider to verify if your insurance plan is accepted.

Specific plan information not avaialable, please contact the provider to verify if your insurance plan is accepted.

*Please verify directly with this provider to make sure your insurance plan is currently accepted.

Authorized Official

The authorized official is the designated individual with the legal authority to make changes to the provider’s official NPI record. For organizations, the authorized official must be a general partner, chairman of the board, CEO, CFO or a direct owner holding at least a 5 percent stake in the medical organization.

Authorized Official Name

BRUCE COVNER M.D.

Authorized Official Title
PRESIDENT
Authorized Official Phone
(858) 202-0011

Additional Identifiers

The NPI Enumerator encourages providers to submit additional identifiers with their NPI application although the submission of this information is optional. The additional identifier(s) section includes other numbers or codes currently or formerly used as an identifier for the provider by other public healthcare entities. The identifiers may include UPIN, NSC, OSCAR, DEA, Medicaid State or PIN identification numbers.

Identifier Type / Code Identifier State Identifier Issuer
W11865MEDICARE ID-TYPE UNSPECIFIED (04)CA 

CLIA Information

The Clinical Laboratory Improvement Amendments (CLIA) of 1988 applies to facilities or sites that test human specimens for health assessment or to diagnose, prevent, or treat disease. The CLIA Program sets standards for clinical laboratory testing and issues certificates. The NPI / CLIA crosswalk information for this NPI number is:

CLIA Number
05D0947294
Facility Type
Physician Office
Certificate Effective Date
June 12, 2026
Certificate Expiration Date
June 11, 2028
Laboratory Director
BRUCE COUNER MD
Certificate Type
Certificate of Waiver
Certificate Type Description
This CLIA certificate is issued to Prima Primary Medical Association, Inc to perform only waived tests. CLIA defines waived tests as simple tests with a low risk for an incorrect result. Waived tests include certain tests listed in CLIA regulations, tests cleared by the FDA for home use and tests approved by the FDA for waived status and that meet CLIA waiver criteria.

Reviews for PRIMA PRIMARY MEDICAL ASSOCIATION, INC

There are currently no reviews for this provider. Be the first person to share your experience with this provider by filling out our review form. Your insights are appreciated and will help others make informed decisions.

NPI NPI Number Validation

How NPI Validation Works

The NPI validation process uses the ISO-standard Luhn algorithm, a mathematical "handshake", to ensure that a provider's 10-digit ID is authentic and free of common typing errors.

To verify the NPI 1023002029, we treat the final digit (9) as the Check Digit—the target answer we need to reach. The process begins by taking the first nine digits and adding a constant value of 24, which accounts for the "80840" prefix required for all U.S. health identifiers. We then double every other digit starting from the right and sum the individual digits of those results together. For this specific NPI, that total comes to 41. The final step is to find the difference between that total and the next multiple of ten (50 - 41 = 9).

Digit-by-digit view

Use the first nine digits for the calculation. Starting from the right, double every other digit. The last digit is the check digit and is not part of the calculation.

Pos 1
1
Doubled → 2
Pos 2
0
Unchanged
Pos 3
2
Doubled → 4
Pos 4
3
Unchanged
Pos 5
0
Doubled → 0
Pos 6
0
Unchanged
Pos 7
2
Doubled → 4
Pos 8
0
Unchanged
Pos 9
2
Doubled → 4
Check
9
Target digit
Regular digit Doubled digit Check digit

Step 1: Double every other digit from the right

Starting with the rightmost digit of the first nine digits, double every other value. If doubling creates a two-digit number, add those digits together.

1 → 2 2 → 4 0 → 0 2 → 4 2 → 4

Step 2: Add all digits plus the NPI constant

Add the transformed values, the unchanged digits, and the constant 24.

2 + 0 + 4 + 3 + 0 + 0 + 4 + 0 + 4 + 24 = 41

Step 3: Find the amount needed to reach the next multiple of 10

The next multiple of ten after 41 is 50. The difference is the calculated check digit.

50 - 41 = 9
This NPI is valid
The calculated check digit is 9, which matches the last digit of 1023002029.

Other Providers at the Same Location


The following 20 providers are registered at the same or a nearby location.

Internal Medicine (Gastroenterology)
9850 GENESEE AVE, STE 930
LA JOLLA, CA 92037
Thoracic Surgery (Cardiothoracic Vascular Surgery)
9850 GENESEE AVE, STE 560
LA JOLLA, CA 92037
Thoracic Surgery (Cardiothoracic Vascular Surgery)
9850 GENESEE AVE, STE 560
LA JOLLA, CA 92037
Thoracic Surgery (Cardiothoracic Vascular Surgery)
9850 GENESEE AVE, STE 560
LA JOLLA, CA 92037
Registered Nurse
9850 GENESEE AVE, STE 560
LA JOLLA, CA 92037
Thoracic Surgery (Cardiothoracic Vascular Surgery)
9850 GENESEE AVE, STE 560
LA JOLLA, CA 92037
Nurse Practitioner (Family)
9850 GENESEE AVE, SUITE 335
LA JOLLA, CA 92037
Internal Medicine (Endocrinology, Diabetes & Metabolism)
9850 GENESEE AVE, SUITE 415
LA JOLLA, CA 92037
Physician Assistant
9850 GENESEE AVE, SUITE 415
LA JOLLA, CA 92037
Dermatology
9850 GENESEE AVE, 530
LA JOLLA, CA 92037
Internal Medicine
9850 GENESEE AVE, SUITE 355
LA JOLLA, CA 92037
Internal Medicine (Gastroenterology)
9850 GENESEE AVE, SUITE 820
LA JOLLA, CA 92037
Internal Medicine
9850 GENESEE AVE, SUITE 355
LA JOLLA, CA 92037
Internal Medicine
9850 GENESEE AVE, SUITE 900
LA JOLLA, CA 92037
Obstetrics & Gynecology (Reproductive Endocrinology)
9850 GENESEE AVE, SUITE 410
LA JOLLA, CA 92037
Specialist
9850 GENESEE AVE, SUITE 320
LA JOLLA, CA 92037
Clinical Nurse Specialist (Psychiatric/Mental Health)
9850 GENESEE AVE, SUITE 970
LA JOLLA, CA 92037
Marriage & Family Therapist
9850 GENESEE AVE, SUITE 970
LA JOLLA, CA 92037
Psychiatry & Neurology (Psychiatry)
9850 GENESEE AVE, STE 970
LA JOLLA, CA 92037
Ophthalmology
9850 GENESEE AVE, SUITE 700
LA JOLLA, CA 92037

Frequently Asked Questions

The NPI number assigned to this healthcare provider is 1023002029, enumerated as an "organization" on September 06, 2005.

The provider is located at 9850 GENESEE AVE SUITE 355 LA JOLLA, CA 92037 and the phone number is (858) 202-0011.

Internal Medicine with taxonomy code 207R00000X.

The provider might be accepting Accepts: Medicare and Medicaid. Please consult your insurance carrier or call the provider to verify.